What Are Google Search Console Verification Code and Google Analytics Tracking Code?

Google Search Console

Google Search Console (GSC) is an invaluable and effective marketing tool to identify site errors, get Google to index all website pages, find out if your site is mobile-friendly, what keywords people use to find it, the CTR (Click Through Rates) and more.

When you sign in your GSC freely, it gives you a Verification Code which should be copied and pasted in Zeevou Hub under Marketing -> Design Customisation -> Search Engine Meta Tags -> Google Search Console Verification Code.


Google Analytics Tracking Code

Google Analytics’ tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when inserted into a website. This data includes the time users spend on a webpage, search terms used, and how they came to the site. The tracking code is the mechanism by which Google Analytics compiles the following data:

  • The total time a visitor spends on your website
  • The amount of time a visitor spends on each page and in what order the visitor see those pages
  • What internal links are clicked (depending on the URL of the next page view)
  • The visitor’s geographical location
  • The browser and operating system used 

You can read more about Google Analytics, its benefits, and how to create an account for your vacation rental website.

In order to collect your ID, sign in to your Google Analytics account and get your Tracking Code. This code should be copied and pasted in Zeevou Hub under  Marketing -> Design Customisation -> Search Engine Meta Tags -> Google Analytics Tracking Code.

How do Verification Code and Tracking Code differ in Google Search - Zeevou

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