Looking for access to Hyatt’s 51 million World of Hyatt members? Mr & Mrs Smith connects boutique hotels and luxury properties to affluent travelers worldwide, offering curated distribution and integration with Hyatt’s global loyalty program.

Mr & Mrs Smith is an award-winning boutique hotel booking platform founded in 2003 by James and Tamara Lohan. The platform specializes in handpicked, anonymously reviewed boutique and luxury hotels across the world’s most desirable destinations.

In 2023, Hyatt acquired Mr & Mrs Smith for £58 million ($72 million), integrating the platform into World of Hyatt’s loyalty program. The partnership gives Hyatt access to 1,000+ boutique properties while providing Mr & Mrs Smith hotels with distribution to 51 million Hyatt loyalty members.

Mr & Mrs Smith targets design-conscious luxury travelers who prioritize unique, locally authentic experiences over branded chain hotels. The platform’s handpicked, anonymously reviewed properties appeal to travelers seeking boutique charm, architectural distinction, and personalized service.

Following Hyatt’s 2023 acquisition, Mr & Mrs Smith properties gained access to World of Hyatt’s 51 million members—high-value travelers who book premium accommodations and earn loyalty points. The integration expanded Hyatt’s presence into 20 new markets where it previously had no distribution, including Copenhagen, Croatia, Fiji, and Iceland.

Pay-per-booking (specific rates not publicly disclosed; typical boutique OTA commissions range 15-25%)

1. (note: properties must meet boutique, design-focused, and luxury standards)

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