Airbnb Description Samples to Get More Bookings
- 4 min
Your Airbnb photos catch the eye, but your listing description seals the deal. It’s your chance to showcase what photos can’t – like the comfy vibe, fast Wi-Fi, or family-friendly atmosphere. A great description helps potential guests picture themselves in your space and leads to more bookings.
To make writing your Airbnb listing easier, we’ve prepared a downloadable collection of Airbnb Description Samples. Use these samples to get inspired, understand what works, and craft a compelling, guest-focused description that drives more bookings and sets your listing apart.
How to Write an Airbnb Description to Get More Bookings
1. Know Your Audience
Before writing, identify your target guests – business travellers, families, couples, or groups. Tailor your tone and highlight the features they care about, such as proximity to business hubs, high-speed internet, or kid-friendly amenities. Don’t try to appeal to everyone – focus on those who’ll love your space most.
2. Write an Eye-Catching Title
Your title influences your Airbnb search ranking. Use all 50 characters to highlight your unique selling points (USPs) with descriptive words like luxury, sun-filled, or secluded.
Title Formulas That Work:
- [Adjective] [Property Type] with [Amenity/View]
- [Proximity] [Landmark]
- Great for [Occasion/Guest Type]
3. Create a Clear, Honest Description
Avoid long blocks of text. Use short paragraphs, bullet points, and subheadings to guide readers. A good structure includes:
- Brief Introduction: Share 3–5 USPs – like hot tub, scenic views, or prime location.
- Room Details: Number of rooms, bed types, bathrooms, and layout.
- Outdoor Amenities: Garden, pool, barbecue, terrace, and parking.
- Location Info: Highlight landmarks, local attractions, and distance to key spots.
Be honest. Overselling leads to unmet expectations and bad reviews. Don’t forget accessibility details, rules (pets, parties), and quiet hours.
4. Use Storytelling and Emotion
Help guests envisage their stay. Use descriptive language and paint a picture of the experience. Don’t just say it’s a “great apartment”; say it’s “a quiet, sunlit retreat perfect for remote work or weekend escapes.”
5. Proofread Thoroughly
Poor grammar or spelling looks unprofessional. Review your description multiple times. A clean, well-written listing builds credibility.
6. Final Touch: Call to Action
Wrap up your description by encouraging guests to book – “Book now for a relaxing escape” or “Reserve your stay before dates fill up.” Keep your listing updated with fresh, accurate details.
Download Your Free Airbnb Description Samples
Attract more guests and increase your bookings with our free Airbnb Description Samples! These practical samples are designed to help hosts write clear, engaging, and high-converting listings. Download your free samples today and start crafting listings that stand out and get booked!
