iGMS vs OwnerRez:
Which Is Best for Holiday Property Managers?
Selecting the right property management system shouldn’t be a matter of guesswork. As your portfolio expands, the differences between platforms become more noticeable — from gaps in automation and limited reporting to increased manual work and rising costs, particularly with tools that can’t scale with your business.
iGMS and OwnerRez are popular options, especially for new Airbnb hosts looking to grow their property portfolios. However, as operations scale, many property managers need a platform offering more advanced automation, stronger direct-booking capabilities, and transparent pricing to support their growth.
This guide examines how each platform handles daily operations, highlighting their strengths and weaknesses, and identifying which provides the most reliable foundation for long-term efficiency and control.
What Is Holiday Rental Management Software?
Holiday rental management software centralises the essential functions of running short-term rentals or property management businesses, including bookings, guest communication, payments, channel distribution, operations, and reporting.
The top platforms do more than just manage reservations—they automate entire workflows, maintain precise synchronisation, eliminate repetitive tasks, and provide a dependable infrastructure that supports growth without adding to your workload.
How to Choose Holiday Rental Software for Your Business
Automation vs Website Focus
Start by determining whether a platform is primarily a website builder or an operational engine. Some systems focus on creating websites with limited PMS functionality, while others are built around automation and workflow reliability. Many property managers prefer solutions that combine strong operational automation with robust website capabilities, so they don’t have to manage two separate systems.
Pricing Model and Real Cost of Scale
Consider more than just the monthly subscription. Booking fees, add-on bundles, and enterprise-style charges can quickly add up if the platform doesn’t meaningfully reduce manual work. The key question is whether the system actually saves time or silently creates new tasks.
Feature Depth and Operational Capability
As your portfolio grows, your software needs to keep pace. A strong platform offers reliable OTA syncing, automated payments, structured housekeeping workflows, accurate reporting, owner transparency, and rate automation that adapts to demand – all without constant oversight. Without these features, operational stability can become fragile.
Long-Term Growth and Scalability
Choose software that continues to perform as your inventory expands or as you manage multiple locations. The right system supports growth without forcing a complete overhaul of your tools or processes.
Zeevou vs OwnerRez: Head-to-Head Comparison
Choose OwnerRez if:
You run a small rental business and want direct integrations with major booking channels, along with the ability to manage direct bookings without paying commissions. However, the platform has a learning curve, so setting it up and mastering all its features may take some time.
Choose iGMS if:
You run a small short-term rental business and want direct integrations with major booking platforms, while valuing automation and affordability over enterprise-level tools.
iGMS is ideal for small short-term rental businesses seeking essential tools to simplify daily operations. It’s well-suited for hosts who need basic automation without requiring complex features or extensive customisation.
OwnerRez, on the other hand, is best for established vacation rental managers who prioritise customisation, financial control, and commission-free bookings.
Features
Free plan
All-in-one platform
Direct booking website
Automation & reliability
OTA integrations (Airbnb etc.)
Scalability
(limited for large portfolios)
(limited for large portfolios)
Reporting
See Why Smart Property Managers Choose Zeevou Over iGMS and OwnerRez
iGMS: Easy Automation for Small to Mid-Scale Hosts
iGMS presents itself as an easy-to-use, plug-and-play tool designed for hosts with small to mid-sized portfolios (around 3–10 listings). Its main advantages are solid multi-channel automation for Airbnb, Vrbo, and Booking.com – especially automated guest messaging and organising team tasks – all managed through a clean and straightforward dashboard.
Their main features are:
- Supports direct bookings, though with more limited functionality than other platform
- Prioritises operational tools over website customisation
- Offers a unified calendar for Airbnb, Booking.com, and Vrbo
- Multi-channel integration designed for high-volume Airbnb hosting
- Automated guest messaging with customisable templates
- Team task scheduling and coordinated operations
Pros:
- Reliable and responsive customer support.
- Intuitive and user-friendly platform.
- Quick and easy setup without frustration.
- Channel synchronisation issues especially with Booking.com.
- The direct booking website is not fully functional.
- Reporting capabilities are basic.
iGMS Setup
iGMS provides a 14-day free trial. New users can connect listings, set up automated messaging templates, payments, and team tasks in a 30–60 minute onboarding session, including free direct-booking website setup.
For additional help, an optional £150 Expert Onboarding package provides personalised support.
Zeevou Pricing Tiers
iGMS offers three pricing plans with both monthly and annual subscription options. Pricing depends on the number of properties managed, with higher-tier plans offering more advanced features.
- Basic per-property model starts from £14/month.
- PRO plan is currently £14/unit/month (discounted for new users).
- PRO+ plan costs £16/unit/month and includes advanced features
- Growing managers can upgrade to PRO+ for expanded functionality at £16/unit.
Reviews
G2
4.6
Capterra
4.6
Trustpilot
4.5
G2
5
Capterra
4.9
Trustpilot
4.7
Reviews
Review Platforms
G2
Capterra
Trustpilot
OwnerRez: Full API Integration and Automation
OwnerRez is a highly flexible PMS for hosts and professional managers who want full control and automation without per-booking fees. It combines API-level channel management with Airbnb, Vrbo, Booking.com, and Google, hosted or embedded direct-booking websites, advanced triggers and messaging, digital contracts, owner portals, unlimited users, and integrations (dynamic pricing, smart locks, QuickBooks) in one scalable, contract-free platform.
Their main features are:
- Hosted or embedded direct-booking websites
- Full API integrations with major channels (Airbnb, Booking.com, Vrbo)
- Advanced rules and mapping for rates and availability
- Detailed financial and tax reporting
- Custom owner statements and payout management
- Advanced messaging automations
Pros:
- Offers strong automation and reliable performance.
- Extensive integrations for custom workflows.
- Supports direct bookings with no commission fees.
- Designed for scalable operations.
- Backed by solid customer support.
- Steep learning curve.
- Messaging tools can be fragmented.
- Costs increase as additional features are added.
OwnerRez Setup
OwnerRez provides a 14-day free trial with full access to all features, along with a detailed Setup Checklist.
New users receive a free 1-hour Jumpstart Call with an onboarding specialist, and paid ProConnect and ProTransfer services are available for faster setup and data migration.
OwnerRez Pricing Tiers
Ownerez offers a unit-based pricing model starts at £30.6/month per property
- Everything included—no contracts or booking fees.
- The per-property fee decreases as your portfolio grows, and the account structure means a single monthly invoice covers unlimited users.
- A 14-day free trial.
Where Do iGMS and OwnerRez Fall Short?
OwnerRez is a powerful platform but can feel complex, relies heavily on third-party tools for operations, and becomes less efficient as teams grow or require more built-in automation, making it less ideal for multi-property managers.
iGMS is best suited for small to mid-sized rental portfolios but has limitations. It only supports real-time syncing with Airbnb, Vrbo, and Booking.com, and its daily cleaning automation and reporting tools are basic. For larger portfolios or hosts needing advanced operational and financial capabilities, iGMS may fall short.
Zeevou offers a balanced alternative with transparent tiered pricing (Spark, Glow, Blaze, Dazzle), a free plan, and no booking commissions, providing a practical middle ground between simplicity and advanced functionality.
Zeevou: Setup and Pricing Overview
Zeevou makes it easy to get started with a free plan and a structured, portfolio-friendly pricing model. You can sign up instantly, explore the system, and upgrade only when you’re ready.
- Spark (Free): Core PMS features, a direct-booking website, automated workflows, guest messaging, and basic payments.
- Glow (~£14/unit): Adds a channel manager, unified inbox, mobile app, and more integrations.
- Blaze (~£26/unit): Includes dynamic pricing, automated owner reporting, housekeeping & maintenance workflows.
- Dazzle (~£42/unit): Adds AI-powered 24/7 guest messaging and advanced automation tools.
All paid plans offer up to 80% savings on annual subscriptions, include a 30-day money-back guarantee, and support custom pricing or bulk discounts for larger portfolios. (Some plans apply a 10% fee on Google Vacation Rentals.)
Zeevou’s onboarding is designed to support you at every stage – from live Q&A and 24/7 chat support to a dedicated Customer Success Manager on higher-tier plans to help with workflow setup, channel connections, and system optimisation.
Which Platform Matches Your Business Model?
The right choice depends on your portfolio size, budget, team expertise, and growth plans.
Small-scale, automation-friendly hosts:
iGMS is ideal for hosts with a handful of properties who need straightforward multi-channel management, basic automation, and easy-to-use guest communication and team-task tools.
Small hosts or early-stage operators:
OwnerRez suits smaller rental businesses that need direct OTA integrations, commission-free direct booking, and robust operational control, though it has a steeper learning curve.
Growing or mid-sized businesses:
If you manage 10–200 properties, Zeevou offers a more scalable and cost-effective solution, designed to help you grow efficiently without the complexity or high costs of enterprise tools.
Zeevou Sells "Financial Independence", Not Just " Automation”.
iGMS vs OwnerRez: Final Verdict
OwnerRez is a powerful and flexible PMS, ideal for smaller hosts or early-stage rental businesses that need OTA integrations, commission-free direct bookings, and operational control.
iGMS is suited for small rental businesses seeking a lightweight, easy-to-use solution that covers the essentials. It’s perfect when simplicity, affordability, and basic automation are more important than advanced features, complex financial workflows, or large-scale operations.
For rapidly growing businesses looking for a cost-effective, all-in-one platform, Zeevou is a strong option. It offers automation, direct booking tools, and transparent pricing without the steep learning curve or high costs associated with enterprise-level systems.
The information presented in this comparison is based on publicly available data and our independent analysis as of July 2025. Features, pricing, and capabilities may change without notice.
