Smoobu or Elina?
Pick the platform that fits your property business.
A side-by-side look at pricing, automation and channel reach, so you can match each platform to your portfolio size before you commit.
Lean, host-friendly booking and messaging tool
Broader all-in-one suite for hotels
Which one should you choose?
Each platform is strongest in a different situation.
Choose Smoobu
If you manage up to around 20 properties and want transparent, published pricing with a commission-free direct booking site included from day one, Smoobu fits.
Choose Elina
If you run serviced apartments, hotels or aparthotels and need a deeper all-in-one suite with an owner portal, corporate CRM and 2,000+ channel connections, Elina fits.
Consider Zeevou
RECOMMENDEDIf you want a free core PMS, 0% direct booking commission, and modular add-ons that scale with you without forcing a re-platform later, consider Zeevou.
Smoobu vs Elina at a glance
Based on publicly available data as of September 2026.
SmoobuFlat-fee PMS for hosts up to 20 units
Quote-based suite for serviced apartments, hotels
See what Zeevou offers
Free core PMS, 0% commission on direct bookings and everything you need to grow from 5 units to 200+.
Book a free consultation“…Easy to board the property and integrate with the OTA’s. I love the monthly chat where we can be updated on features and improvements…”
Tamar Finkelstein“…A game-changer in helping me systemise my business operations while providing a seamless user journey for my guests…”
Jordan Bunton-Williams“…The perfect Channel Manager for our portfolio. ID verification, agreements and security deposits all in one place!…”
Fabian ProsciucA quick feature breakdown
Guest Communication and AI
| Feature | Smoobu | Elina |
|---|---|---|
| Unified inbox | ||
| Guest CRM | ||
| Automated messages and emails | ||
| Online check-in process | included in Professional plans | web-app via link or QR code |
| Airbnb messaging autoresponder | centralized Airbnb messaging via inbox | – |
Direct Booking
| Feature | Smoobu | Elina |
|---|---|---|
| Free website | included in Professional plans | – |
| No commission | – | |
| Direct booking website builder | ||
| Mobile and SEO friendly | ||
| Custom templates | ||
| Integration with Google Analytics and Google Tag Manager | – | |
| Promotions & Vouchers support | – | |
| Review collection | – | |
| Upsell and add-ons | upselling via booking engine link | upsell extras in booking engine |
| GDPR compliance | – |
Support
| Feature | Smoobu | Elina |
|---|---|---|
| Free setup and onboarding | ||
| Email & live chat | ||
| FAQs & Live Host Forum | – | |
| Phone support | ||
| One-on-one support | – |
Integrations
| Feature | Smoobu | Elina |
|---|---|---|
| Accounting | invoicing solution add-on | |
| Dynamic pricing | paid add-on, €12.99/property/mo | |
| Cleaning management | – | |
| Payments | Stripe & PayPal integration | |
| Google tools | – | Google Analytics integration |
| Communications | guest experience/chatbot partners | |
| Task management | – | |
| Smart locks | ||
| Key exchange | – |
Brand Management
| Feature | Smoobu | Elina |
|---|---|---|
| Custom SEO settings for each brand | – | |
| Multiple property PMS | ||
| Multiple currencies | – |
Operations
| Feature | Smoobu | Elina |
|---|---|---|
| Task management | – | |
| Centralised calendar | ||
| Mobile app | – | |
| Check-out management | ||
| Self check-in | ||
| Custom rates setting | set base price, fees, sync pricing | |
| Weekly and monthly rates | – |
Automation
| Feature | Smoobu | Elina |
|---|---|---|
| 2-way API integration (for rates and availability, images, descriptions, and amenities) | ||
| Payment collection | ||
| Guest details collection | ||
| Guest CRM | ||
| Agreement | – | |
| ID collection | – | |
| Corporation CRM | – |
Reporting
| Feature | Smoobu | Elina |
|---|---|---|
| Real-time reporting | ||
| Dashboard reporting | ||
| Owner portal | – | |
| Automated owner reporting | – | monthly owner reporting with fees |
| Booking reports |
Information is based on publicly available data and our independent analysis as of September 2026. Features, pricing and capabilities may change without notice. “–” means the company does not list the feature publicly.
Frequently asked questions
Is Smoobu or Elina cheaper?
Smoobu publishes flat per-unit pricing from €28/month, with a 14-day free trial and no setup fees, so costs are easy to forecast. Elina's pricing is quote-based across its Connect, Connect + Channel Manager and Enterprise bundles, so you'll need to contact sales for a figure.
Which is better for a small independent host?
Smoobu is built specifically for independent hosts and small portfolios up to around 20 properties, with a commission-free direct booking site included on every plan. Elina's feature set, including owner portals and corporate CRM, is geared more towards serviced apartment and hotel operators.
Does either platform charge booking commission?
Smoobu charges 0.9% on its Professional Flex plan, but 0% on Professional Prepaid and Teams Pro+, with no commission on direct bookings via its own website or booking engine. Elina's fact set does not publish a commission structure.
What's the key difference between Smoobu and Elina?
Smoobu is a leaner, host-focused tool with transparent flat-fee pricing and every core feature included at each tier. Elina is a broader suite aimed at serviced apartments and hotels, with deeper reporting, an owner portal and 2,000+ channel connections, but pricing that requires a custom quote.
Can I switch from Smoobu or Elina without losing my direct bookings?
Both platforms include a direct booking engine, so migrating means carrying over your existing booking data and reconnecting your OTA channels through the new platform's channel manager. Planning the switch around a quieter booking period helps avoid disruption to live reservations.
