Customer Segmentation and the Importance of Identifying Your Target Market

If you want to learn more about customer segmentation in the hospitality industry, its importance and how you should do it, this is the right podcast for you.

Naโ€™รญm Anรญs Paymรกn, Zeevouโ€™s Chief Revolutionary, covers several points about targeting in marketing, customer segmentation and how to do it.
Finally, he takes a few minutes to focus more specifically on the importance of corporate guests, and how even within corporations looking to book with you, you need to break down their needs.

Scroll to Top

Join our free webinar to discover how AI, data, and guest experience are transforming the future of direct bookings.

24th Sep 2025 – 18:00 BST

Solution lamp for mobile header

Custom Solutions with Zeevou

Discover tailored solutions perfectly suited to your role, business size, and specific use cases.