Customer Segmentation and the Importance of Identifying Your Target Market

If you want to learn more about customer segmentation in the hospitality industry, its importance and how you should do it, this is the right podcast for you.

Na’ím Anís Paymán, Zeevou’s Chief Revolutionary, covers several points about targeting in marketing, customer segmentation and how to do it.
Finally, he takes a few minutes to focus more specifically on the importance of corporate guests, and how even within corporations looking to book with you, you need to break down their needs.