Guesty vs Smoobu:
Which Suits Your Portfolio Better?
Guesty and Smoobu sit at opposite ends of the same problem: keeping calendars, guest messages, and direct bookings in sync without juggling five different tools. But the way each gets you there, and what you pay along the way, is very different.
This comparison looks at how Guesty and Smoobu handle pricing, automation, and scalability in practice, so you can see which one actually fits the size and stage of your portfolio.
- Choose Smoobu if you manage up to around 20 properties and want every core feature, including the direct booking website and channel manager, included at every plan tier with no feature gating.
- Choose Guesty if you manage anywhere from a single listing to 200+ units and want a deep AI-driven feature set, including dynamic pricing, smart lock management, and an accounting add-on, within one ecosystem.
- Choose Smoobu if a 14-day, no-card-required trial with full feature access matters more to you than published enterprise-scale tiers.
- Choose Guesty if you’re comfortable with quote-based pricing above the entry Lite plan in exchange for a wider channel network and a bundled AI agent suite.
- Consider Zeevou if you’d rather start on a free core PMS with 0% commission on direct bookings, then add modular features as your portfolio grows instead of committing to a fixed tier upfront.
Guesty vs Smoobu: Comparison Table
| Feature | Guesty | Smoobu |
|---|---|---|
| Free plan | ❌ (14-day free trial only, Lite package) | ❌ (14-day free trial, no card needed) |
| All-in-one platform | ✅ (channels, guest comms, ops, financials) | ✅ (channel manager, PMS, booking engine, messaging, website) |
| Direct booking website | ✅ (commission-free, built-in SEO) | ✅ (commission-free, included in all plans) |
| Automation & guest messaging | ✅ (AI-drafted replies, unified inbox) | ✅ (unified inbox, scheduled automated templates) |
| Channel connectivity | ✅ (60-70+ channels, real-time two-way sync) | ✅ (100+ portals, Airbnb & Booking.com preferred partner) |
| Dynamic pricing | ✅ (built-in, part of Ultimate bundle) | ✅ (paid add-on, €12.99/property/month) |
| Scalability | ✅ (1 to 200+ listings across three tiers) | ✅ (best up to ~20 units, custom quote beyond) |
| Support | ✅ (email, live chat, phone on higher plans) | ✅ (free onboarding, email & phone included) |
Guesty vs Smoobu: Reviews
Guesty vs Smoobu: Overview
Smoobu is built for independent hosts and small to medium-sized property managers who want a straightforward, all-inclusive toolkit. Its Professional plans bundle the website builder, channel manager, CRM, and full API access with no feature gating, and a 0.9% commission option on the lower-cost Flex plan. Portfolios above 20 properties move to custom pricing.
Guesty is a feature-dense platform built for operators wanting deep AI automation, from ReplyAI messaging to PriceOptimizer revenue management, alongside smart lock control and a wide 60-70+ channel network. It suits portfolios from single listings up to 200+ units, though Pro and Enterprise pricing requires a sales conversation, and many premium tools sit behind paid add-ons or the Ultimate bundle.
Weighing up Guesty and Smoobu? See how Zeevou compares
Guesty vs Smoobu: A Quick Feature Breakdown
Guest Communication and AI
| Feature | Guesty | Smoobu |
|---|---|---|
| Unified inbox | ✅ | ✅ |
| Guest CRM | ✅ | ✅ |
| Automated messages and emails | ✅ | ✅ |
| Online check-in process | ✅via Guest App | ✅included in Professional plans |
| AI-powered chatbot | ✅ | – |
| Airbnb messaging autoresponder | ✅ | ✅centralized Airbnb messaging via inbox |
| VIP guest flagging | ✅ | – |
Direct Booking
| Feature | Guesty | Smoobu |
|---|---|---|
| Free website | ✅ | ✅included in Professional plans |
| No commission | ✅ | ✅ |
| Direct booking website builder | ✅ | ✅ |
| Mobile and SEO friendly | ✅ | ✅ |
| Custom templates | ✅ | ✅ |
| Promotions & Vouchers support | ✅ | – |
| Review collection | ✅ | ✅ |
| Upsell and add-ons | ✅ | ✅upselling via booking engine link |
| Google Vacation Rental partner | ✅ | – |
Support
| Feature | Guesty | Smoobu |
|---|---|---|
| Free setup and onboarding | ✅ | ✅ |
| Email & live chat | ✅ | ✅ |
| Phone support | ✅ | ✅ |
| One-on-one support | ✅ | – |
Integrations
| Feature | Guesty | Smoobu |
|---|---|---|
| Accounting | ✅Guesty Trust Accounting, add-on/bundle | ✅invoicing solution add-on |
| Booking security services | ✅ | – |
| Dynamic pricing | ✅ | ✅paid add-on, €12.99/property/mo |
| Cleaning management | ✅ | – |
| Payments | ✅GuestyPay, Pro/Enterprise only | ✅Stripe & PayPal integration |
| Google tools | ✅ | – |
| Review systems | ✅ | – |
| Communications | ✅ | ✅ |
| Staff management | ✅ | – |
| Task management | ✅ | – |
| Smart locks | ✅ | ✅ |
| Key exchange | ✅ | – |
Brand Management
| Feature | Guesty | Smoobu |
|---|---|---|
| Custom SEO settings for each brand | ✅ | – |
| Multiple property PMS | ✅ | ✅ |
| Multiple currencies | ✅ | – |
Operations
| Feature | Guesty | Smoobu |
|---|---|---|
| Task management | ✅ | – |
| Centralised calendar | ✅ | ✅ |
| Mobile app | ✅ | ✅ |
| Check-out management | ✅ | ✅ |
| Self check-in | ✅digital check-in via Guest App | ✅ |
| Custom rates setting | ✅ | ✅set base price, fees, sync pricing |
Automation
| Feature | Guesty | Smoobu |
|---|---|---|
| 2-way API integration (for rates and availability, images, descriptions, and amenities) | ✅ | ✅ |
| iCal support | ✅ | – |
| Payment collection | ✅collects credit card details via check-in form | ✅ |
| Guest details collection | ✅ | ✅ |
| Guest CRM | ✅ | ✅ |
| Automated security deposit | ✅ | – |
| Agreement | ✅ | – |
| ID collection | ✅via GuestVerify/check-in forms | – |
Reporting
| Feature | Guesty | Smoobu |
|---|---|---|
| Real-time reporting | ✅ | ✅ |
| Dashboard reporting | ✅ | ✅ |
| Owner portal | ✅Owners portal, Pro plan | – |
| Automated owner reporting | ✅ | – |
| Booking reports | ✅ | ✅ |
We Sell "Financial Independence", Not Just "Automation".
The information presented in this comparison is based on publicly available data and our independent analysis as of September 2026. Features, pricing, and capabilities may change without notice. “–” means the feature is not listed on the company’s public website.
Frequently Asked Questions
Smoobu publishes flat per-unit pricing starting from €28/month for one unit on Professional Prepaid, with a Flex option from $33/month that carries a 0.9% booking fee instead of a higher flat rate. Guesty’s Lite plan starts from $9/month per listing for 1-3 listings, but Pro and Enterprise pricing for larger portfolios is not published and requires a sales quote.
Smoobu is built specifically for independent hosts and small to medium-sized managers with up to around 20 properties, with every core feature, including the website builder and channel manager, included at every tier. Guesty also serves 1-3 listing hosts via its Lite plan, but its deeper feature set (revenue management, owners portal) only unlocks on Pro and above.
Guesty explicitly targets portfolios up to 200+ listings with a dedicated Enterprise tier offering advanced reporting and tailored onboarding. Smoobu’s published plans are designed for up to roughly 20 properties, with larger portfolios needing a custom quote.
Neither charges commission on bookings made through their own direct booking website. Guesty’s Websites are commission-free, and Smoobu includes a commission-free booking engine on its Professional Prepaid and Teams Pro+ plans, though its lower-cost Flex plan carries a 0.9% booking fee.
Guesty leans on a broad AI agent suite (pricing, messaging, accounting) and a very wide channel network, aimed at operators scaling toward large portfolios. Smoobu focuses on simplicity, with a consistent, fully-featured toolkit and transparent flat-fee pricing aimed at independent hosts and smaller managers.