Uplisting vs Smoobu:
Which Wins for STR Hosts?
Uplisting and Smoobu are both built for short-term rental hosts who want a channel manager, unified inbox and direct booking website in one place. But the two take different approaches to pricing and portfolio size, and picking the wrong one can mean re-platforming once you outgrow it.
This comparison looks at how Uplisting and Smoobu handle automation, distribution and support in day-to-day use, so you can see which one fits your portfolio now and as it grows.
- Choose Smoobu if you run up to around 20 units, want every core feature (channel manager, website builder, guest guide, CRM) included at every plan tier, and prefer a flat monthly fee with no booking commission on the Professional Prepaid or Teams Pro+ plans.
- Choose Uplisting if you’re scaling past 50 properties, want an official Airbnb, Booking.com and Vrbo partner with real-time two-way sync, and value free 1:1 onboarding plus a Pay As You Go option for seasonal volume.
- Consider Zeevou if you want a free core PMS, a 0% commission direct booking website, and modular add-ons that scale with you from a handful of units to 200+ without forcing a re-platform later.
Uplisting vs Smoobu: Comparison Table
| Feature | Uplisting | Smoobu |
|---|---|---|
| Free plan | ❌ (14-day free trial, no free tier) | ❌ (14-day free trial, no free tier) |
| All-in-one platform (PMS, channel manager, inbox) | ✅ (unified inbox, multi-property PMS, channel manager) | ✅ (unified inbox, PMS, channel manager in one dashboard) |
| Commission-free direct booking website | ✅ (no-code builder, Stripe payments, no commission) | ✅ (included in all plans, 0% on Prepaid/Teams tiers) |
| Guest messaging automation | ✅ (unified inbox, automated templated messages) | ✅ (unified inbox, scheduled automated templates) |
| OTA channel connectivity (Airbnb, Booking.com, Vrbo) | ✅ (official Airbnb, Booking.com, Vrbo partner, real-time sync) | ✅ (Airbnb Preferred Partner, Booking.com Premier Partner, 100+ portals) |
| Dynamic pricing | ✅ (PriceLabs integration) | ✅ (paid add-on, €12.99/property/month) |
| Owner reporting / statements | ✅ (automated owner statements on Manager plan) | – |
| Support | ✅ (free 1:1 onboarding; phone only on top plan) | ✅ (free onboarding, email, chat and phone support) |
Uplisting vs Smoobu: Reviews
Uplisting vs Smoobu: Overview
Smoobu suits independent hosts and small to medium-sized portfolios up to around 20 properties who want every core feature, channel manager, website builder, guest guide and CRM, included at every plan tier without gating. Pricing starts from €28/month per unit, with a 0.9% booking fee on the cheaper Flex plan or 0% on Professional Prepaid and Teams Pro+. Dynamic Pricing is a separate paid add-on, and portfolios above 20 properties need a custom quote.
Uplisting
Uplisting is built for short-term rental operators scaling from a handful of listings past 50 properties, with real-time two-way sync as an official Airbnb, Booking.com and Vrbo partner. Plans run from £40/month for solo hosts up to per-listing pricing for larger portfolios, with a Pay As You Go commission option for variable booking volume. Every plan includes free 1:1 onboarding, though phone support and some features like Google Vacation Rentals and security deposits are reserved for higher tiers or paid add-ons.
Comparing Uplisting and Smoobu? See What Zeevou Offers in 2026
Uplisting vs Smoobu: A Quick Feature Breakdown
Guest Communication and AI
| Feature | Uplisting | Smoobu |
|---|---|---|
| Unified inbox | ✅ | ✅ |
| Guest CRM | – | ✅ |
| Automated messages and emails | ✅ | ✅ |
| Online check-in process | ✅ | ✅included in Professional plans |
| Airbnb messaging autoresponder | ✅ | ✅centralized Airbnb messaging via inbox |
Direct Booking
| Feature | Uplisting | Smoobu |
|---|---|---|
| Free website | ✅ | ✅included in Professional plans |
| No commission | ✅ | ✅ |
| Direct booking website builder | ✅ | ✅ |
| Mobile and SEO friendly | ✅ | ✅ |
| Custom templates | ✅ | ✅ |
| Promotions & Vouchers support | ✅ | – |
| Review collection | – | ✅ |
| Upsell and add-ons | ✅via Wishbox integration | ✅upselling via booking engine link |
| Google Vacation Rental partner | ✅add-on / higher plans | – |
Support
| Feature | Uplisting | Smoobu |
|---|---|---|
| Free setup and onboarding | ✅ | ✅ |
| Email & live chat | ✅ | ✅ |
| Phone support | ✅Manager plan only, 45-min response | ✅ |
| One-on-one support | ✅ | – |
Integrations
| Feature | Uplisting | Smoobu |
|---|---|---|
| Accounting | – | ✅invoicing solution add-on |
| Booking security services | ✅Uplisting Protect add-on | – |
| Dynamic pricing | ✅PriceLabs integration | ✅paid add-on, €12.99/property/mo |
| Cleaning management | ✅ | – |
| Payments | ✅via Stripe | ✅Stripe & PayPal integration |
| Google tools | ✅Google Sheets via Zapier | – |
| Communications | – | ✅ |
| Task management | ✅ | – |
| Smart locks | ✅paid add-on | ✅ |
| Zapier | ✅ | – |
Brand Management
| Feature | Uplisting | Smoobu |
|---|---|---|
| Multiple property PMS | ✅ | ✅ |
Operations
| Feature | Uplisting | Smoobu |
|---|---|---|
| Task management | ✅ | – |
| Centralised calendar | ✅ | ✅ |
| Mobile app | – | ✅ |
| Check-out management | – | ✅ |
| Self check-in | – | ✅ |
| Custom rates setting | ✅ | ✅set base price, fees, sync pricing |
Automation
| Feature | Uplisting | Smoobu |
|---|---|---|
| 2-way API integration (for rates and availability, images, descriptions, and amenities) | ✅ | ✅ |
| iCal support | ✅ | – |
| Payment collection | ✅automated via Stripe | ✅ |
| Guest details collection | ✅ | ✅ |
| Guest CRM | – | ✅ |
| Automated security deposit | ✅ | – |
| Agreement | ✅ | – |
| ID collection | ✅ | – |
Reporting
| Feature | Uplisting | Smoobu |
|---|---|---|
| Real-time reporting | ✅ | ✅ |
| Dashboard reporting | ✅ | ✅ |
| Owner portal | ✅client statements + portal add-on | – |
| Automated owner reporting | ✅automated owner statements, Manager plan | – |
| Booking reports | ✅ | ✅ |
We Sell "Financial Independence", Not Just "Automation".
The information presented in this comparison is based on publicly available data and our independent analysis as of September 2026. Features, pricing, and capabilities may change without notice. “–” means the feature is not listed on the company’s public website.
Frequently Asked Questions
Smoobu starts from €28/month per unit on its Professional Prepaid plan with 0% commission, while Uplisting starts at £40/month flat for the Independent Host plan, or £0/month plus 3% commission on its Pay As You Go option. Neither offers a free plan, but both give a 14-day free trial to test before committing.
Uplisting is positioned for operators scaling from a handful of listings to 50+ properties, with per-listing pricing on its Operator and Manager plans. Smoobu is aimed at independent hosts and small to medium portfolios up to around 20 properties, with custom pricing required above that.
Both offer commission-free direct booking websites on their standard plans. Uplisting’s Pay As You Go option carries a 3% or 1.5% booking commission, and Smoobu’s Professional Flex plan carries a 0.9% commission, but their flat-fee plans have no commission on direct bookings.
Uplisting gates some features, like Google Vacation Rentals, smart locks and owner statements, behind higher plans or paid add-ons, while Smoobu includes its core feature set at every plan tier and charges separately mainly for Dynamic Pricing and e-invoicing. Uplisting also offers a Pay As You Go commission model that Smoobu does not.
Both platforms sync listings and calendars via iCal and API connections, which generally makes migrating data to a new PMS straightforward. If you’re considering a switch, it’s worth checking what your new provider offers for free onboarding support during the transition.