iGMS vs Smoobu

iGMS or Smoobu?
Pick the platform that fits your property business.

A side-by-side look at pricing, features and scale, so you can match each platform to your portfolio size and budget before you commit.

iGMS logo
iGMS

Channel manager for small hosts, 2-8 properties

VS
Smoobu logo
Smoobu

Flat-fee channel manager for independent hosts

The verdict

Which one should you choose?

Each platform is strongest in a different situation.

Choose iGMS

If you manage 2-8 properties and want a flexible pay-per-booking option, AI-assisted messaging and a highly rated mobile app, iGMS is built for your scale.

Choose Smoobu

If you manage up to around 20 properties and want every core feature, including the direct booking website, included at every tier with a 14-day free trial, choose Smoobu.

Consider Zeevou

RECOMMENDED

If you want a free core PMS with no upfront cost, a 0% direct booking commission and modular add-ons to scale from a handful of units to 200+, consider Zeevou.

See the difference

iGMS vs Smoobu at a glance

Based on publicly available data as of September 2026.

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Zeevou AINeed help choosing the right platform? Here’s a quick comparison between iGMS and Smoobu.
The right platform helps you do moreCompare features, pricing and find the best fit for your business.
VS
iGMS logoiGMS

Unified inbox, AI messaging, pay-per-booking pricing

Smoobu logoSmoobu

All features in every plan, flat monthly pricing

Free plan
All-in-one platform
Unified inbox, channel manager, PMS
Channel manager, PMS, booking engine, website
Direct booking website
No-code builder, no OTA commission
Included in all plans
Guest messaging automation
AI-powered inbox with suggested replies
Scheduled automated templates
Channel connectivity
Two-way sync across major channels
100+ portals, Airbnb & Booking.com partner
Dynamic pricing
Via PriceLabs, Wheelhouse, Beyond
Paid add-on, €12.99/property/month
Reporting & owner statements
Dashboard, owner portal, statements
–
Phone / live support
Phone support on PRO+ plan only
Email & phone support included
Social proof

What reviewers say

G2
SmoobuNo rating yet
Capterra
Smoobu4.4 / 5
Trustpilot
Smoobu3.6 / 5
Weighing up iGMS and Smoobu?

See what Zeevou offers

Free core PMS, 0% commission on direct bookings and everything you need to grow from 5 units to 200+.

Book a free consultation

“…Easy to board the property and integrate with the OTA’s. I love the monthly chat where we can be updated on features and improvements…”

Tamar FinkelsteinTamar Finkelstein

“…A game-changer in helping me systemise my business operations while providing a seamless user journey for my guests…”

Jordan Bunton-WilliamsJordan Bunton-Williams

“…The perfect Channel Manager for our portfolio. ID verification, agreements and security deposits all in one place!…”

Fabian ProsciucFabian Prosciuc
Deep dive

A quick feature breakdown

Guest Communication and AI

FeatureiGMSSmoobu
Unified inbox
Guest CRM
Automated messages and emails
Online check-in processincluded in Professional plans
AI-powered chatbot–
Airbnb messaging autoresponder–centralized Airbnb messaging via inbox

Direct Booking

FeatureiGMSSmoobu
Free websiteWebsite builder at no extra costincluded in Professional plans
No commission
Direct booking website builder
Mobile and SEO friendly
Custom templates
Promotions & Vouchers support–
Review collection
Upsell and add-onsupselling via booking engine link

Support

FeatureiGMSSmoobu
Free setup and onboarding
Email & live chat
Phone supportPRO+ plan
One-on-one support–

Integrations

FeatureiGMSSmoobu
Accounting–invoicing solution add-on
Booking security services–
Dynamic pricingpaid add-on, €12.99/property/mo
Cleaning management–
PaymentsStripe & PayPal integration
Communications
Smart locks
Key exchange–

Brand Management

FeatureiGMSSmoobu
Custom SEO settings for each brand–
Multiple property PMS–

Operations

FeatureiGMSSmoobu
Task management–
Centralised calendar
Mobile app
Check-out management
Self check-in
Custom rates settingset base price, fees, sync pricing

Automation

FeatureiGMSSmoobu
2-way API integration (for rates and availability, images, descriptions, and amenities)
iCal support–
Payment collectionVia Stripe
Guest details collection
Guest CRM
Automated security deposit–
AgreementRental agreements via check-in form–
ID collection–

Reporting

FeatureiGMSSmoobu
Real-time reporting
Dashboard reporting
Monthly profit report–
Owner portal–
Automated owner reporting–
Booking reports
FAQ

Frequently asked questions

Is iGMS or Smoobu cheaper?

iGMS's FLEX plan charges $1 per booked night with a $20/property/month minimum, while its PRO plans start at $38/property/month billed annually. Smoobu's Professional Prepaid plan starts from €28/month for one unit with 0% booking fee, while Professional Flex starts at $33/month but carries a 0.9% booking commission. Which is cheaper depends on your booking volume and portfolio size.

Which is better for a small portfolio of 2-8 properties?

iGMS is explicitly built for independent hosts in this range and offers a flexible pay-per-booking option. Smoobu also serves independent hosts and small managers, with all core features included at every tier and a 14-day free trial to test before committing.

Does either platform charge commission on direct bookings?

Neither charges commission on direct bookings made through their own booking website. iGMS's FLEX plan charges $1 per booked night across all bookings, and Smoobu's Professional Flex plan applies a 0.9% commission; both offer 0% commission plans (iGMS PRO/PRO+, Smoobu Professional Prepaid and Teams Pro+).

Can I try before I buy?

Both offer a free trial: iGMS offers a free trial (duration not specified on its site), and Smoobu offers a 14-day free trial with no credit card required.

What if my portfolio grows beyond 20 properties?

Smoobu requires a custom quote for portfolios over 20 properties. iGMS's PRO+ plan is designed for 20+ properties with added white label and dedicated support. If you want a platform built to scale from a handful of units to 200+ without switching systems, it's worth comparing Zeevou's modular, free-core-PMS approach.

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