Maximising Revenue & Loyalty: The Power of Zeevou’s Direct Booking Website Builder
The Challenge
An approximately 290 sq. m cottage with five bedrooms and a 24-guest capacity, faced a common issue with OTA bookings—higher prices for guests due to platform commission fees. Besides the owner had to pay around 15% commission for OTA bookings which is a considerable marketing cost.
When guests booked through Booking.com, the added commission made their stay more expensive, increasing the likelihood of cancellations or hesitation in confirming bookings.
In February, a guest booked the cottage for £3,400 via Booking.com for a week in August. However, upon realising that the platform’s commission had inflated the price, they searched for a better deal online.
The Solution: Zeevou’s Direct Booking Website
By having a Direct Booking Website powered by Zeevou, Lovelady Shield was able to offer a more competitive rate. The guest found the property through Google, cancelled their Booking.com reservation which had a flexible cancellation policy, and rebooked directly. To reward them for booking direct, the property owner offered a £300 discount, making it a win-win:
Guest saved £300, paying less than the original OTA price.
Lovelady Shield earned £210 more, avoiding the £510 OTA commission.
Higher Repeat Bookings – Direct guests are typically more loyal and there is a greater chance of guests returning for future stays.
The Results
By encouraging direct bookings, Lovelady Shield:
- Made stays more affordable, reducing the risk of cancellations due to high OTA pricing.
- Increased revenue by eliminating unnecessary commission fees.
- Strengthened guest relationships with better pricing and direct communication..
Conclusion
Zeevou’s Direct Booking Website enables property owners to increase their direct bookings to guests while increasing their revenue. Lovelady Shield’s success story highlights how direct bookings create a win-win for both guests and businesses—maximising earnings without compromising affordability.
