Smart Pricing in Action: How Zeevou’s Rate Rules Boosted Revenue
With Zeevou’s Rate Rules, The Grand Hotel increased weekday occupancy by 30% and boosted midweek revenue by 15% while keeping peak weekend rates intact. By applying discounts only when occupancy fell below 55% and for last-minute bookings, the hotel maximised earnings without unnecessary price cuts.
The Challenge
A vacation rental business faced a common revenue challenge: high demand on weekends but difficulty filling rooms on weekdays, particularly from Sunday to Wednesday. They wanted to apply last-minute discounts under specific conditions:
Discounts should only apply on Sundays to Thursdays.
A 20% discount should be triggered only if occupancy fell below 55% and for bookings with a lead time of 1 day.
However, existing pricing tools like PriceLabs couldn’t fully support these conditions. Their portfolio occupancy profile matrix applied changes uniformly across all days, and their last-minute discount feature applied to the entire week. This limitation made it impossible to optimize weekday pricing without affecting high-demand periods.
The Solution: Zeevou’s Rate Rules
With Zeevou’s Rate Rules, the hospitality provider could implement precise discount conditions that other tools couldn’t support:
Discounts applied only on specific weekdays (Sunday to Thursday).
Discounts were triggered only when occupancy fell below 55% and for bookings made within 1 day of arrival.
Discounts could be restricted to certain rate plans (e.g., excluding breakfast-included options).
Zeevou’s Rate Rules allowed for highly flexible pricing by factoring in:
Days of the week – ensuring discounts only applied when necessary.
Occupancy levels – dynamically adjusting rates based on real-time demand.
Lead time – enabling strategic last-minute discounts.
Rate plans – providing control over which bookings received discounts.
The Results
By implementing Rate Rules, the business successfully increased weekday occupancy while maintaining strong weekend rates. The ability to set targeted discounts based on demand conditions led to:
A significant rise in bookings from Sunday to Thursday.
Increased revenue without unnecessary discounts on high-demand days.
Greater control over rate plans, ensuring strategic discount application.
Conclusion
Zeevou’s Rate Rules provide unparalleled flexibility, empowering hospitality businesses to refine their revenue strategies. This case demonstrates how intelligent pricing adjustments can drive bookings, maximize revenue, and optimize occupancy without sacrificing peak-season earnings.
