Hosts can employ custom Airbnb URLs as Superhosts. Airbnb allows qualifying hosts to create a custom web address for each of their listings.
Take control of your listing’s online presence! Replace Airbnb’s long, impersonal URLs with shorter, memorable ones in the format “airbnb.com/yourlistingname unless someone else has already used that particular name.
However, an Airbnb Superhost can make only one URL per listing, and it is valid only as long as their Airbnb account is active. You cannot create an Airbnb custom URL to include all your listings. This also means that Airbnb can remove it at any time. Keep Airbnb’s guidelines in mind, and dive into this blog to discover the steps to crafting a memorable custom URL for your listing and enhance its visibility.
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Why Do You Need an Airbnb Custom URL?
- With an Airbnb custom URL, you can convert your accommodation to a memorable brand for your guests. Normally, Airbnb allocates a number like #768039 to your listing. But with a custom URL, you can choose a name for each of your listings.
- It looks much nicer if you can print a short and memorable link on your business card. So, you can promote your listing to direct more guests to it.
- It can be the start of your branding journey. If you haven’t established a brand for your short term rental business yet, consider using the same name for your custom URL as a starting point.
Airbnb Custom URL’s Tips and Tricks
- Keep consistency across your Instagram, Facebook, Airbnb custom URL, and your URL. If you have a website, try to use your website domain name or a name similar to your Airbnb custom URL.
- Do not change your Airbnb custom URL once you made it. It will not work then.
- Airbnb allocates one custom URL for each of the listings of any Superhost. You cannot have one custom URL for all your listings.
- You only have one chance to choose a custom link for each listing. Carefully review Airbnb Custom URL Policies before selecting your link.
- A substitute for Airbnb custom URL is a bit.ly link. It is a URL shortener that you can direct to any website of your choice. You can also replace your Airbnb URL with your direct booking website.
- If you have your direct booking website, we recommend sticking to your site instead of driving search traffic to the Airbnb website.
What to Choose for My Airbnb URL
Natacha Parmantier explains which URL to choose to get more bookings on this video.
According to Airbnb:
Custom links can’t include:
- Any variation of the word “Airbnb” or any other content that violates our brand guidelines.
- The word “verified.”
- The word “official” unless sanctioned by the person, place, or organisation with whom the connection is asserted.
- Symbols or punctuation, except for hyphens.
- Fewer than three characters.
- Anything that violates Airbnb’s Content Policy.
Custom links can’t consist only of:
- Generic property types (for example, Apartment, Cabin, TreeHouse, Loft, Home).
- Generic geographic locations (for example, SanFrancisco).
- Numbers (all URLs must contain at least one letter).
Some examples of acceptable URLs:
- /french-alps-holiday-homes-and-cabins
- /babu-getaways
- /helens-homes
- /private-room-in-barcelona-city-centre
Airbnb Custom URL Steps
Setting up your custom URL is relatively easy. Before starting the process, bear in mind that you are eligible to create only one Airbnb URL per listing. So if you have three listings, you have to make sure you choose three URLs that direct people to each listing you host.
- On every listing page, you will find the following items: Amenities, Accessibility features, Title & Description, and Custom Link. Click on Custom Link.
- Then click on “type your link”, shown in a different colour similar to the picture below.
Alternatively, you might receive a message on your dashboard stating: Promote Listing by a Custom URL. In this case, the message will guide you through the steps. Read How do I make a custom link for my listing? By Airbnb to make sure you follow the instructions correctly.
Sugar-Coated Airbnb Custom URL
Does Airbnb’s custom URL improve your SEO? Opponents of Airbnb’s custom URL criticise some of its features.
- First of all, the opportunity seems to be unreliable. This link depends on Airbnb policies, which means Airbnb can suspend if the host loses the Superhost status. Entrepreneurs setting up businesses through Facebook have encountered similar problems.
- Secondly, the opportunity does not benefit all Airbnb hosts. Getting Airbnb’s custom URL is exclusive to Superhosts on Airbnb. While some Plus Airbnb members already have a custom URL, others have to wait for the new announcement.
- Finally, the custom URL does not affect ranking on search engines. A custom URL simply redirects users to your Airbnb listing’s main URL.
- Many online tutorials offer advice on creating a custom domain name for your Airbnb listing, promising to give your vacation rental business a more personalised feel. You can google to also learn how Airbnb URL Shortener works. Still, these benefit Airbnb to grow.
- And in reality, that’s all it does. A custom URL gives you a unique link to easily share with family, friends, and repeat guests. If you want to create a distinctive URL to promote your Airbnb listing and contribute to Airbnb’s overall growth, then using a custom URL might be a good option.
Your Custom URL
Instead, you may wish to consider setting up your website to increase direct bookings for your vacation rental business. This way, you will be able to charge your guests more and at the same time offer them a discount, as there’s no middle man that needs a share of the pie!
Some channel managers and property management systems for vacation rentals and serviced apartments also offer booking engines. Zeevou is an easy to use online platform that automates hospitality management.
One of its aims is to decrease hosts’ dependency on OTAs and listing sites by driving direct bookings. Vacation rental managers setting their website up through Zeevou can use their domain. The rich SEO tools offered help maximise the chances of showing up on top of search results. Zeevou creates a beautiful, SEO-friendly, modern website that expands visibility and increases the hosts’ profits. If you are interested in knowing more about how Zeevou can help hosts improve their SEO, please click on this link.
