Booking.com Bidding Restrictions – What Exactly Are They?

What are the Booking.com Bidding Restrictions that have been removed?

You may have received an email by Booking.com over the last few days. The subject line reads “URGENT | Updated GDT”. It advises that they have now removed their Bidding Restrictions. If you have been left wondering what they are, you’re not alone! So what are these Booking.com Bidding Restrictions and why should you worry about them?

What did the email say?

The image above shows the full wording of the email. The key paragraph is the one below.

1. Remove the Bidding Restrictions from our agreement with you. This means that you are free to bid on Booking.com via online search engines if you wish to, which is in line with the recent EU-ruling on this topic. The removal will apply to all accommodations.

“URGENT | Updated GDT” email by Booking.com dated July 2019 advising removal of Bidding Restrictions

What does it all mean?

Many hosts seem to have been left perplexed by this email. Does it require them to do something? Well, the answer is yes! – that is, if you want to increase your direct bookings! To find out more about what it means exactly, our team at Zeevou contacted Booking.com. While as a channel manager we are one of their Premier Connectivity Partners, it’s not always clear even to us what their changes mean! Unsuprisingly, it was excruciatingly difficult to get any further details from them. What we did manage to ascertain is the fact that while this all started due to EU laws, the change is being rolled our worldwide and will be effective as of today as Booking.com’s policy in any country around the globe.

What’s changing and why?

They were vague on which piece of EU legislation caused the change. We ended up having to call multiple times and talk to various representatives and account managers. Everyone kept giving conflicting information. To conclude, it turned out that there used to be a restriction which meant you were not allowed to bid for Booking.com’s name on paid search results on search engines such as Google. This restriction has now been lifted.

Restrictions on keyword bidding on SEO, SEM and Paid Search have been removed. Each Partner is now free to bid on any search term on online search engines. This includes the freedom to bid on “Booking.com” for its own web marketing advertising. 


In practice, this means that partners can: 
– bid on “Booking.com” or other trade-mark protected words; or
– bid on generic search terms (for example, bid on “hotels in London” on Google).

Follow-up email received from Booking.com after further enquiries

Hence, if you carefully set things up, you now stand a chance to show up higher than Booking.com while using their own name or a generic name as a keyword for your ad. What’s better, according to Google’s guidance, the search result ranking is not all about how much you’re prepared to pay.

The most important thing to remember is that even if your competition bids higher than you, you can still win a higher position — at a lower price — with highly relevant keywords and ads.

https://support.google.com/google-ads/answer/142918?hl=en

And how does this affect me?

So, what’s next? With the changes that Google is introducing to Google Hotel Ads moving over to Google Ads, this is now a space that you should really be giving adequate attention to.

We suggest it’s time to get your marketing skills brushed up, and start bidding on generic search terms as well as considering doing so on Booking.com’s for your area! If you need help in figuring out exactly what to do, take a look at the Boostly Academy – the best way for a hospitality owner to improve their #BookDirect marketing and increase their occupancy levels.

Startup Grind Shortlists Zeevou for European Conference

Startup Grind Shortlists Zeevou

Startup Grind has shortlisted Zeevou. As a result, it is amongst only 100 companies that can exhibit at the European Conference. This will take place on June 6th 2019 in London, UK. This acknowledges Zeevou as one of the most promising start-ups from over 1000 entries.

About Startup Grind

At the Startup Grind Europe Conference over 3,000 startups, investors, and innovators will converge in London for discussions around the future of startups, venture capital, artificial intelligence, fintech, and more.


https://www.startupgrind.com/europe/

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. Most importantly, Google for Entrepreneurs powers the program. Na’ím Anís Peymán, Chief Revolutionary at Zeevou said:

Comment from Zeevou

Na’ím Anís Peymán, Chief Revolutionary at Zeevou


It is very encouraging that they selected us as one of the most promising European Startups of 2019. Noteworthily, this happened before our website was even up and running! Both this shortlisting and the feedback that potential users have provided indicate that our product is truly world class. We believe that we will be able to disrupt the hospitality industry.

What is Zeevou?

Zeevou is a highly innovative property management system which also offers a channel manager as part of the package. The resulting product is a centralised hospitality management hub. It allows managers of short term rentals and owners of hospitality businesses to automate their processes. This allows them to grow their business while minimising additional staffing costs.

Moreover, all packages provide a free website. This allows for commission-free direct bookings as a bonus. Finally, Zeevou Direct acts as a centralised booking platform for all Zeevou Hosts. Thus, they can advertise at a discounted rate through what is effectively an online travel agency (OTA). Hence, they can ensure that they do not fall foul of rate parity regulations. At the same time they can offer discounts for direct bookings.