Vacation Rental Newsletter Template

The vacation rental industry has evolved significantly over the past decade, with more travellers seeking unique and personalised experiences. As a property manager or short-term rental owner, you know that reaching potential guests requires effort, whether through your website, channels, email, or social media. One good way to attract more repeat guests and less vacancies is sending vacation rental newsletters regularly. Here, we will explore the benefits of a holiday rental newsletter for growing short-term rental businesses and offer a free downloadable vacation rental newsletter template. 

Why Start a Vacation Rental Newsletter?

A holiday rental newsletter is a regular email communication sent to your past, present, and potential guests. It typically includes updates about your rental properties, local attractions, special offers, travel tips, and more. The goal is to keep your audience engaged and informed, encouraging them to choose your properties for their next vacation. Here are 4 benefits of having a vacation rental newsletter:

Increase Guest Loyalty

Staying in touch with your guests through newsletters helps build brand loyalty. Guests are more likely to return to a rental property they remember positively. By providing consistent and valuable information, you reinforce your brand’s presence in their minds.

Boost Direct Bookings

Regular communication with your guests can lead to increased direct bookings. By including special offers and promotions in your newsletter, you create a sense of urgency and encourage guests to book their next stay with you. A holiday rental newsletter template can help you easily incorporate these elements into your emails.

Share Local Expertise

Showcasing your local knowledge through your newsletter can position you as an expert in your area. Share insights about local events and attractions, and hidden gems to help guests make the most of their stay. This not only enhances their experience but also sets you apart from competitors.

Showcase Your Property

Newsletters are an excellent way to showcase your rental property. Use high-quality visuals and engaging descriptions to highlight unique features and recent improvements, captivating potential guests and leaving a lasting impression.

How to Create an Effective Holiday Rental Newsletter Template

Step 1: Build Your Contact List

Building your contact list may take some time, but it’s worth the effort. Focus on enquiries from the past 12 months to keep the data manageable and relevant. Use a spreadsheet to input first and last names, email addresses, and optionally categorise by the month of enquiry or occasion for the visit. 

Step 2: Create Personalised Content

Create content that both informs and entertains your audience. Use your guest’s name and tailor the content to their interests whenever possible. For example, if a guest loved hiking during their previous visit, feature upcoming hiking trails and events in your newsletter.

Step 3: Pick Engaging Subject Lines

Your subject line determines whether your email gets opened. Make it engaging and relevant to encourage your recipients to read on. For example, “Discover Our Exclusive Summer Offers!” or “Top 5 Local Events You Can’t Miss This Spring.”

Step 4: Enhance Visual Appeal

Include high-quality images of your properties and local attractions. Visual content can make your vacation rental newsletter more appealing and help readers envision their next stay. Ensure your holiday rental newsletter template includes space for images and follows a visually pleasing layout.

Step 5: Deliver Valuable Information

Provide content that your guests will find useful. This could be travel tips, local event calendars, or special deals. The more value you provide, the more likely guests are to engage with your newsletter and consider your properties for their next trip.

Step 6: Use Clear Call to Action

Include clear calls to action (CTAs) in your newsletter. Whether it’s booking a stay, taking advantage of a special offer, or following your social media channels, make it easy for your guests to take the next step.

Step 7: Consistency

Send your newsletter on a regular basis, whether it’s monthly, quarterly, or seasonally. Consistency helps keep your brand top of mind for your guests and demonstrates reliability.

Vacation Rental Newsletter Free Template 

A well-executed newsletter is a powerful tool for building guest loyalty. By maintaining a connection with past guests, it increases the likelihood of repeat bookings. It keeps your property fresh in their minds and allows for personalised communication. It also gives potential first-time bookers an easy way to stay up to date on your listings and can help encourage them to book a stay. Here, you can download a FREE vacation rental newsletter template and kick start yours today!

Vacation Rental Newsletter Template


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