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Lets Maximise Your Black Friday Sales
How do you perceive the value of Black Friday deals for your business? Do you consider it an unbeatable opportunity to hunt the best of the bargains? Do you actively seek out Black Friday deals or do you believe that sales opportunities exist throughout the year?
Have you used Black Friday, Cyber Monday, or Travel Tuesday to promote deals and attract more direct bookings? Here are some creative Black Friday promotion ideas for your vacation rental business. These marketing tactics help you make the most out of the biggest shopping days of the year.
1. Plan Your Cyber Weekend Thoroughly
Cyber Monday used to be a one-day online shopping spree following Thanksgiving. However, Black Friday and Cyber Monday have evolved into a combined Cyber Weekend, extending offers throughout Thanksgiving and beyond. While Black Friday was once primarily an in-store event, it’s now rapidly transitioning to an online shopping event. Consequently, a full weekend is now dedicated to online deals!
To fully leverage this chance, avoid concentrating only on Black Friday. Develop a full weekend marketing campaign, including teaser promotions to generate excitement. Employing a comprehensive approach will notably increase both traffic and reservations for your vacation rental.
2. Activate Instant Bookings
Instant booking simplifies the reservation process, making it easier for guests to book your property during the sale period. By enabling this feature, you eliminate unnecessary steps or delays, providing a seamless experience that encourages immediate action.
This convenient feature streamlines the booking process, catering to today’s fast-paced online environment. By offering instant booking options, you enhance customer satisfaction, driving higher engagement and conversion rates.
You can secure immediate reservations and receive instant bookings through Airbnb, Booking.com, Vrbo, and Expedia.
3. Offer a Package
You do not necessarily need to lower rates to attract guests to your rental property during Black Friday. Hook your potential guests by offering them a package at a discount on the total.
Create and promote package deals that include extras like airport transfers, dining experiences, boat trips, and local activities.
Guests appreciate the convenience of pre-arranged travel packages, making them a great way to attract new bookings.
4. Partner Up with Local Businesses
Partner with local businesses to create unique vacation packages that include lodging, dining, and activities.
Enhance your travel offerings by collaborating with local businesses like masseuses, restaurants, and photographers. This mutually beneficial partnership not only attracts media attention from your partners but also elevates your booking prospects.
5. Provide Gifts
Most people appreciate receiving gifts. Consider offering branded promotional items as Black Friday gifts for your guests. Be creative and think of a gift that matches your property’s theme and location, as well as your brand.
For instance, you can offer branded towels if you have a beach house or city magnets and keychains if you have an urban apartment. On the house beverages or meals can be appealing incentives for guests.
Run a social media contest to generate buzz and drive bookings. Offer enticing prizes like free tickets or suitcases to reward your followers’ engagement.
A smart idea would be offering free products based on the number of nights they book your property
6. Gamify Your Sales
Encourage your subscribers to participate in a game. Add an element of fun to your Black Friday sale by offering a spin-the-wheel game with exciting prizes and discounts.
Invite your subscribers to visit your landing page and try their luck at our spin-the-wheel game. For example, you can invite them to play a game or solve a puzzle to get their discount code or a particular gift.
7. Discount Longer Stays
Use the buy more, save more strategy to motivate longer stays. You can boost your occupancy and maximise your profits by offering greater discounts for bookings longer than a week.
During the sales weekend, people are looking for juicy bargains, rather than highly on-demand products. This is an ideal opportunity to fill your calendar with bookings for traditionally less popular weekdays.
Giving your guests a discount for the eighth day and so forth will give them a little push to book longer stays. Make sure your discount is attractive enough to make your visitors convert into bookers
8. Promote a Value
Rather than trying to tempt your prospects with discounts, set yourself apart from the masses of discounts by creating value. Leverage the power of Black Friday by running a socially responsible campaign that aligns with your brand values.
Touch the personal values of your customers and make them gratified with a contribution. This can include making charity donations and supporting the local environment and children’s organisations.
This offer will not significantly contribute to your revenue. However, it can make a huge impact on increasing your brand awareness and loyalty.
Just ensure to be spotless and notify your guests that you have donated the money and let them know who received their donations.
9. Offer a Free Night of Stay
Employ the buy one get one free tactic and offer an extra night of stay at your property for free. This is a smart way to make your guests convert.
Implement a booking restriction for the free night offer. Encourage immediate action by offering a time-limited Black Friday deal.
10. Implement a Landing Page
Having a dedicated landing page for Black Friday deals is a strategic move to captivate and engage potential customers. Create a dedicated landing page to showcase your exclusive Black Friday deals and entice potential guests.
By creating a visually appealing landing page with clear calls to action, you can maximise your Black Friday sales.
Main Takeaways
Black Friday is a day after Thanksgiving, followed by Cyber Monday – a day dedicated to online sales. Use this period to promote your vacation rental with enticing deals and attract more bookings. Here is an outline of strategies for optimising Black Friday deals in your vacation rental marketing plan:
- Prepare for the period spanning from Friday to Tuesday rather than solely focusing on Black Friday itself.
- Implement instant booking for seamless reservations during your promotional period.
- Hook your potential guests by offering them a package at a discount on the total.
- Enhance your travel offerings by collaborating with local businesses.
- Provide gifts that match your property’s theme and location.
- Encourage your subscribers to participate in a game to win a prize.
- Use the buy more, save more strategy to motivate longer stays.
- Appeal to your customers’ personal values by offering specific contributions.
- Provide guests with an on the house additional night’s stay at your property.
- Create a landing page or update your last year’s landing page.
In addition to consumer benefits, Black Friday offers a strategic advantage for vacation rental businesses.
Black Friday 2024 is the perfect time to inspire wanderlust and drive bookings.
Attract more guests and boost your vacation rental business by planning exciting Black Friday deals. So, roll up your sleeves and prepare a killing email marketing campaign to begin promoting your too-good-to-miss deals.
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