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Vacation Rental Loyalty Management Using a CRM: How to Gain Guest Loyalty

One of the most valuable assets every business can have is a vigorous customer database, which can keep track of customers’ information, help nurture client relationships and guarantee guest loyalty over time and make a business more profitable. However, since one of the main purposes of the hospitality industry businesses is using guest data to …

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What Does CRM Mean in Marketing Your Properties?

What Does CRM Mean in Marketing Your Properties?

Data and Information built incrementally are among the most valuable assets over the course of time in a company. Likewise, the marketing team in a property management business deals with a lot of information through daily communications and reservations. It is always possible to use the guests’ information provided that you get their consent. CRM, …

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