Building a direct booking website is just the beginning. You should know how to optimise your website performance and make it more responsive and mobile-friendly to reach new guests and grow your business. You can take advantage of numerous free Google tools and improve your website. The following are top Google tools for your direct booking website.
Table of Contents
Google Analytics
Once your website is launched, you want to track your website traffic and gain important insights about the people visiting your website. Google Analytics shows you data like the number of visitors, how long they stay, the search terms they use, how they interact with your website, and your most popular search pages. These insights enable you to optimise the pages that aren’t functioning well – driving traffic or converting. This enhances the users’ experience and gradually increases conversion rates. You can insert your tracking code into Zeevou App to collect such data.
Google Search Console
This free Google tool monitors and maintains your website and measures its search traffic and performance. In addition, Google Search Console helps you fix issues like broken links, check your website’s indexing and visibility, and see which sites link to yours. This makes it an essential tool for Search Engine Optimisation (SEO).You can take advantage of Google Search Console in Zeevou App by entering your verification code.
Google Tag Manager
Google Tag Manager lets you update JavaScript and HTML tags on your website or app without needing a developer. You can easily manage all your tags, like AdWords conversion tracking, Facebook pixels, site analytics, and remarketing, all on your own. Besides that, this free management system works as a middle-man and helps you add Google Analytics tracking codes to your website.
This tool removes the hassle of manually creating tags, reduces errors, and frees up developers to focus on more important tasks. Google Tag Manager improves the efficiency and accuracy of your analytics system and provides access to detailed, high-quality reports.
Google PageSpeed Insights
To enhance your direct booking website’s performance, Google PageSpeed Insights tests it on mobile and desktop and provides improvement suggestions.
The report consists of both field and lab data and classifies the quality into three buckets: Good, Needs Improvement, or Poor. Besides that, PageSpeed Insights offers a performance score for the page by running Lighthouse.
Pages scoring 90 or above are rated as good, scores between 50 and 90 indicate a need for improvement, and scores below 50 are classified as poor. This tool helps optimise user experience and meet core web vitals, crucial ranking factors for website performance.
Google My Business
Google My Business boosts your online presence by displaying your rentals in local searches and on Google Maps. This tool gives you the ability to manage and optimise your business profile on Google.
Share key details like phone number, amenities, photos, logo, and website link by setting up your profile. In addition, Google My Business lets you post special offers, respond to messages and queries manually or automatically, and reply to reviews.
Google Optimise
Google Optimise is a web optimisation tool that helps increase conversion rates by running experiments like A/B, Redirect, and Multivariate tests. This free tool tests your predictions, evaluates the results, and tells you which variant performs best.
Finally, you can deploy the leader variant to all your visitors or specific groups. You can test alternate website designs, contents and layouts with a subset of your users. So, Google Optimise helps you personalise your website and improve your Return on Investment (ROI).
For example, if you want to increase direct bookings, you can test different calls to action, button colours, wording, sizes, images, and more.
Google Ads
Google Ads is a paid advertising programme for which you must pay per click. Your ads with specific search terms will appear on Google when people search for properties like yours. You can choose different campaign types on Google Ads such as Search, Video, and Shopping.
In addition, Google Ads allows you to set the time and location of displaying the ads. So, this will increase your visibility, drive more traffic to your direct booking website, and help reach more potential guests.
Hotel Free Booking Links
You can drive more traffic to your website and reach more potential guests for free by displaying your properties with Hotel Free Booking Links. Your direct booking website appears on Google, redirecting visitors to your landing page when they click the link. This free Google tool ranks links based on consumer preference, user value, landing page experience, and other factors.
Google Lighthouse
Google Lighthouse enhances the quality of web pages by auditing the performance, accessibility, SEO, progressive web pages, and more. The audit provides powerful insights, shown in a report, and you can use the indicators to improve the page and user experience. You can run audits in different ways: in Chrome DevTools, as a Chrome extension, as a Node module, and from a web UI.
Google Keyword Planner
Discovering the right relevant keywords is a crucial factor in crafting relevant content. Google Keyword Planner comes in handy to find keyword ideas specific to your audience and business. This free tool displays the search volume data and can help you with content planning for a better SEO and ranking factors.
Google Trend
Google Trend provides insights into your guests’ needs and preferences by analysing the top search queries on Google. The tool will display the result as graphs. This tool helps you discover your visitors’ interests and create content based on trending topics. So, writing about trend topics grabs the audience’s attention and drives more traffic to your website.
Google Vacation Rentals
Google Vacation Rentals lets travellers find and book vacation rental properties directly through Google search and travel services. It gathers and shows vacation rental listings from different partners, making it easy for users to find and compare accommodations for their trips.
Google Vacation Rentals allows users to browse a variety of vacation rental options, including homes, apartments, condos, and more. They can view property details, photos, availability, and pricing information. Users can also filter search results by location, dates, and other criteria to find the ideal vacation rental that meets their preferences.
Concluding Remarks
Leveraging these Google tools will significantly enhance the performance and visibility of your direct booking website. Optimising your site for speed, SEO, and user experience helps you rank higher, attract more traffic, and boost bookings.
From improving page speeds with PageSpeed Insights to analyzing search terms with Google Keyword Planner, these tools drive growth. Make the most of these resources to stay ahead in the competitive vacation rental market and attract more guests to your property.
