How much do you know about The 2020 Book Direct Show? What is the ultimate goal of any short-term rental manager, hotelier, B&B owner and serviced accommodation operator? Exactly! Getting more direct bookings!
With bookings coming through from OTAs and property listing sites, not only your guests have to pay more, but you as a vacation rental owner have to lose 15% to 30% of your revenue paid as commissions to these giant intermediaries. That’s why most people in the industry – be they influencers or short term let owners – are putting their collective efforts into #BookDirect campaigns and finding ways to first raise awareness about the benefits of direct booking and then attract more direct bookings.
Although OTAs and booking platforms may bring you exposure, in the beginning, changing your marketing strategy to focus on direct bookings can help you earn more and provide your guests with a more pleasant yet cheaper stay, which in turn will result in better reviews, customer loyalty, and hence more direct bookings. But how can you make sure what #BookDirect strategies are best for you?
Here’s where The 2020 Book Direct Show comes to your rescue. The conference is the one and the only event that tries to help all serviced accommodation and vacation rental providers generate more direct bookings. So, if you’re determined to get more direct bookings, you don’t want to miss out on this educational event. When does the event take place?
The online sessions are held on 29th and 30th September 2020 with presentations of 50+ world’s leading #BookDirect advocates and industry experts.
You’ll learn everything about direct booking strategies including conversion, consumer trust, email marketing, Google, repeat guests, social media, SEO and a lot more.
Here’s a list of the top 7 The Book Direct Show 2020 presentations we are sure will be informative. Of course, there’s much to learn during these two days. But make sure not to miss these presentations.
Table of Contents
How to Get More Website Traffic and Direct Bookings from Facebook Doing This Strategy in Only 10 Minutes a Day
Most of you may spend at least one hour a day on Facebook looking for ways to build your community and expand your business. But what if someone tells you there’s a strategy to get more website traffic and direct bookings on Facebook by only spending 10 minutes a day on this social media platform?
Well, that’s what Natacha will be talking about at this year’s Book Direct Show.
But that’s not all! You’ll also hear a few success stories of her clients using these Facebook strategies.
If you still do not believe that social media is a must for any property owner and manager, you’d better hear Natacha’s reasons on the power of social media for your short term rental business.
Speaker: Natacha Parmantier (Owner, Natacha Parmantier Ltd)
Date: 29 September 2020, 6:30 pm +0330
New Tactics to Filling Your Calendar with Staycation Bookings
The global hospitality industry is pinning its survival on staycations. Coronavirus has already started a perennial impact on the world’s hospitality market. So, people will be more inclined to take staycations to both protect themselves and enjoy some time out of their home.
Are you thinking about any special plans for that? If not, this is the right Book Direct Show presentation for you as Mark will be talking about new tactics on how to get more direct bookings during this tough time without having to rely on OTAs.
Speaker: Mark Simpson (Owner, Boostly)
Date: 29 September 2020, 7:30 pm +0330
How to Improve Online Results Using Google Analytics
With Google Analytics, you can analyse your site’s statistics in great detail! This means that by tracking your analytics closely, you’ll be able to optimise your content based on the data you receive and increase direct bookings.
This presentation by Marco Gouveia is all about Google Analytics for a startup level. Knowing how to work with Google Analytics and monitor whatever happens on your website is necessary if you want to optimise your website to attract more direct bookings. He’ll explain all the basics of Google Analytics, and more importantly, how you can improve your marketing results using this amazing tracking tool.
Speaker: Marco Gouveia (Digital Marketing Consultant, Marco Gouveia Digital Marketing Consultancy)
Date: 30 September 2020, 1:35 pm +0330
Customer Segmentation and the Importance of Identifying Your Target Market
When you target a specific group of customers, you break a large market into smaller segments in order to specifically serve that special group. Targeting is a marketing strategy that helps you focus on the needs of your segment of customers based on their unique characteristics.
What is the benefit of this strategy? With successful segmentation, you’ll be able to drive content and personalisation tactics for a specific group who share the same properties and behavioural characteristics. Therefore, you can provide them with a much better guest experience.
If you still haven’t decided on choosing your target market or don’t know how to do so, you’ll find this presentation by Na’ím Anís Paymán very helpful.
Speaker: Na’ím Anís Paymán (Chief Revolutionary Officer, Zeevou)
Date: 30 September 2020, 1:30 pm +0330
Directory Listings – Getting Found Online for More Direct Bookings
The SEO aspects of your direct booking website can help you reach new customers organically. If you can boost your direct booking website’s SEO score, there’s a high chance you’ll be able to market your properties much better, thus increasing the number of direct bookings you receive.
Craig Webb will share useful tips to help you make your website appear on page one through GMB, off-page SEO and link building with directories.
Speaker: Craig Webb (Director, Webb Marketing)
Date: 30 September 2020, 1:35 pm +0330
How Can OTAs Be Tapped Tactfully and Become #BookDirect Sources?
Undoubtedly, this is one of the most creative subjects that’ll be covered in this year’s Book Direct Show. We constantly talk about becoming independent of OTAs and increasing our direct bookings. So, how is it possible to use OTAs as the starting point of our #Bookdirect Journey?
The more channels you’re listed on, the more exposure you’ll get. But that doesn’t mean that every time a guest books, they have to book through the channel again for the second or third stay. There are ways you can turn these bookings to direct ones and enhance your customer loyalty.
Hamid Matin Rad is going to discuss how to achieve these goals by implementing simple ways, ranging from branding your business and listings to having an SEO-friendly direct booking website, to creating a database of all your guests no matter what source they come from.
Speaker: Hamid Matin Rad (Chief Evangelist, Zeevou)
Date: 30 September 2020, 1:30 pm +0330
Converting Enquiries into Rentals through Consumer Trust
Chris Maughan will explain the importance of customer trust and strategies to achieve it across your website and brand to convert enquiries into bookings. Remember, gaining your guests’ trust and making them have confidence in you is one of the main factors in your business’ success.
Speaker: Chris Maughan (CEO, I-PRAC)
Date: 29 September 2020, 3:30 pm+0330
Use Zeevou’s Discount to Attend The 2020 Book Direct Show
If you’ve any concern about direct booking strategies that haven’t been pointed out in these presentations, you can simply take a look at their website to have a brief look at all the topics.
You can simply use the promotion code ZEEVOU10 at checkout to receive a 10% discount!
