The ultimate goal of any vacation rental manager is to get more direct bookings, as the commissions paid to OTAs are significant and cannot be easily ignored. But, the first and foremost tool for getting direct bookings is a direct booking website. That’s why Zeevou offers a free direct booking website to everyone who decides to partner up with Zeevou.
Property management SEO, which mainly includes the SEO aspects of your direct booking website, can help you reach new customers organically. If you can boost your direct booking website’s SEO score, there’s a high chance to market your properties much better.
To help you achieve this goal, our team at Zeevou has paid a lot of attention to features that can further assist you in marketing your rentals via a direct booking website with a high SEO ranking. Below, you can find a brief introduction of our features that improve the SEO side of your property management business’s website.
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Zeevou Generates a Full Sitemap for Your Direct Booking Website
We now automatically generate a sitemap for every website created by Zeevou. How does that help? Since a sitemap is a blueprint of your website, it helps search engines find, crawl, and index its contents. In addition, you can submit your sitemap on Google Search Console to measure your performance, fix issues, and optimise your content.
Zeevou Makes Your Website SEO-Friendly
Zeevou enables you to set meta titles, meta descriptions, keywords, and OpenGraph Tags for social media sharing (both Facebook and Twitter tags).
Moreover, Zeevou’s built-in blogging helps you keep the data up to date. It also eliminates the need to separately install WordPress or Wix. You can target keywords with blog posts and bring more traffic to your website. This focus on property management SEO ensures that each piece of content is optimised for search engines.
Free Live Chat Widget
Zeevou allows you to add a live chat widget by entering your Whatsapp number in Zeevou. This feature enables you to connect with your guests and respond to their enquiries before or after a booking.
You can gather all the information from your live chats and post them on FAQ pages and achieve extra keyword opportunities.
Don’t Worry about the 404 Error
When users face a 404 error, improve their experience by guiding them to the right place. When Zeevou’s users face a 404 error, they would be informed that the page doesn’t exist and are given alternative links.
Zeevou Integrates with Google Analytics
To fully utilise the tools provided by Google Analytics, you can now integrate your Zeevou website with Google Analytics. Doing so, you can analyse your site’s statistics in great detail. This means that by tracking your analytics closely, you can better optimise your content for visitors and increase direct bookings.
Moreover, Zeevou provides integration with the E-commerce section of Google Analytics. So, you can keep track of the ROI (Return On Investment) on any ad campaigns.
Replace Your Old Website with Zeevou’s without Damaging Your SEO
Zeevou allows you to create redirects for URLs that do not exist in the system. This can help a lot for property management SEO purposes, as when you want to change your domain name, you want to minimise the damage to your search rankings.
So, when you move from another website to Zeevou, this feature enables you to preserve your SEO ranking. Besides, you will access Zeevou’s booking engine and the rest of the features included in our free direct booking website!
Seamlessly Redirect Guests to Your Booking Engine by Adding Our iFrame on a Third-Party Website
The iFrame generated by Zeevou allows you to seamlessly redirect guests to your Zeevou booking engine from a third-party website. When website visitors tap the search button, they get redirected to the booking engine’s search results page.
This feature helps you have a search widget on your homepage that directly connects to your booking engine. This will minimise the number of clicks that potential guests have to make and can drive more direct bookings.
Thanks to Zeevou’s Channel Manager, your availability on OTAs will be closed once you receive a direct booking.
Market the Properties, Cities, and Countries You Want Better by Featuring Them on Your Website
You can specify featured properties, which will come at the top of the list. With this feature, you can direct your potential guests’ attention to the properties you want, enabling you to market them better. You can also change your featured properties depending on seasonality and other factors.
Track Your Website’s Performance to Identify Drop-Off Points
While Google Analytics can measure the traffic on your website, Google Tag Manager (GTM) allows you to manage and centralise your marketing tags. You can analyse your website’s performance by analysing pages and actions. Google Tag Manager lets you track your PPC campaigns and enhance your property management SEO.
If you aren’t tracking conversions correctly, you won’t have the right data flowing into ad accounts. So, you won’t make informed decisions about keywords, ad copies, and audiences.
Dominate Search Results with Custom SEO for Each Brand
By allowing separate SEO settings for each property on their respective vacation rental websites, Zeevou ensures that each brand and listing can be optimised with tailored keywords, meta descriptions, and tags.
This property management SEO customisation boosts the visibility of individual brands in search engine results, effectively targeting specific audiences and search intents.
As you know, our goals and desired outcomes for the short-term let industry are all reflected in Zeevou’s Roadmap. At Zeevou, we always listen to our Partner Hosts and strive to keep up with the rapid short-term rental industry changes. We look forward to hearing the voices of our Partner Hosts, and we are continuously trying to resolve their pain points.
Book a Free Demo now to learn more about how Zeevou is disrupting the industry for your own good.
