The moment your guests arrive at your property to explore their home away from home is the exact time to make your first impression. Why not surprise them with a well-thought-out Airbnb welcome basket? Little gifts always count. Make your visitors feel long-waited-for and remember.
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Why Is It Always Good to Get a Gift?
Before you start thinking about offering an Airbnb welcome pack, you need to find out why giveaways attract people. Learn the philosophy behind this strategy to make the most out of free promotional gifts.
People always like to receive more than what they actually pay for. So, a freebie makes them more willing to spend money on something.
All businesses can take advantage of the power of gifts in their marketing efforts. Customers receiving a giveaway usually feel obliged to return the favour of the brand by doing something for them. As a result, an Airbnb welcome basket can help you build up your brand and gain glowing reviews and referrals.
The Remarkable Benefits of the Airbnb Welcome Basket
A well-crafted gift pack decorated with extra care can serve as the ultimate welcoming experience for your guests. It makes your guests feel special from the first moment they step into your rental.
Making your Airbnb more welcoming with a gift box can show your guests that they have a caring host. As a result of its lasting impression, they turn a blind eye to those minor issues that might pop up during their stay at your holiday home.
In addition, the gifts that guests take home always serve as a great reminder of their stay at your Airbnb. It keeps you in your guests’ minds, helps you stand out from the competition, and brings in repeat bookings in the future.
What to Put in an Airbnb Welcome Pack
If you put some thought into your Airbnb welcome basket, you’ll come up with some unique items that go with your vacation rental’s main theme. However, here are 7 Airbnb welcome pack ideas tried and tested by other vacation rental hosts for your inspiration.
1. A Thoughtful Favour Just in Time
Think of what your guests might need when they arrive at your property. Provide them with what pleases them the most after a long day of travel. Your guests will be in need of hot/cold drinks, delighted to have breakfast and food recommendations.
Examples of items in this pack:
- A snack (protein bars, nuts, oatmeal packets for breakfast)
- A bottle of water, juice, or hot chocolate
- A discount card for a local cafe or restaurant
- A pack of relaxing herbal tea
- Sleep masks
2. Presents for Special Occasions
Sometimes, your guests stay at your property around a particular holiday. They might also be travelling for their honeymoon or celebrating a birthday or a wedding anniversary. Knowing the purpose of their stay can help you add a personal touch to your Airbnb welcome pack and make a great impression.
Examples of items in this pack:
- Birthday balloons and other decorations
- A bottle of wine
- A beautiful photo frame
- Decorative candles and home fragrances
- Christmas cookies
- Flowers
3. A Collection of Local Gifts
Depending on the type of your target guests, you might want to offer them gifts from your town or city. This way, you will give your guests a look into the local life.
Examples of items in this pack include:
- Notable foods and drinks
- Locally roasted coffee, sea salt, and spices
- Chocolates
- Handmade scented soaps
- Magnets from local gift shops
4. A Self-Care Package
A self-care basket offering luxurious toiletries conveys an unspoken message to your guests. It shows that you value them and want to pamper them with a collection of self-care products with calming scents. You invite them to love themselves and experience a delightful deep relaxation while staying at your property.
Examples of items in this pack:
- A moisturising hand cream
- A bottle of bath salt
- A massage oil bottle
- Scented candles
- A lip balm
- Face masks and under-eye patches
- A discount card for a session at a local spa
5. A Treat for the Furry Travellers
Pet-friendly vacation rentals can include a special gift for guests who travel with their four-legged friends. Try to tailor your offerings to your guests’ pets as much as possible.
Examples of items in this pack:
- Dog treats
- Pet collar tags
- Cat and dog toys
- Pet food bowls
6. The Little Ones’ Treasure
Don’t forget to include a special present for the little travellers. Your guests will love your place more if their children enjoy their stay. Besides, your gift can keep the kids occupied so their parents can experience a heavenly tranquil vacation. They will admire your thoughtfulness.
Examples of items in this pack:
- Colouring sheets
- Books
- Toys
- Gummy bears and candies
- Beach toys
- Play dough
- Mystery Gift Boxes
7. A Box for a Family Get-Together
If you have a vacation home usually booked for family gatherings, it would be smart to offer an Airbnb welcome basket that can be enjoyed by all the family members. Think of the items that can make a family close to each other and engage them in group activities.
Examples of items in this pack:
- Microwave popcorn + a Netflix account for a movie night
- Play cards or board games
- Puzzles
- A barbecue pack
- Cookies and muffins baking packages
- Discount cards for the local zoo, amusement park, or museums
Consider Cost and ROI
It’s crucial to weigh the possible Return on Investment (ROI) against the expense of including an Airbnb welcome basket. This choice should be in line with your property’s pricing strategy and market positioning.
Investing in more elegant welcome baskets can be a wise move for luxury rentals that charge higher nightly rates. These baskets could feature high-end products, gourmet local treats, or a tailored welcome letter.
Such thoughtful touches can also boost guest satisfaction. Higher guest satisfaction often leads to more positive reviews and increased repeat bookings.
For properties with lower nightly rates, more cost-effective options should be considered. Homemade sweets, granola bars, soft beverages, or useful things like travel-sized toiletries or maps of nearby hiking trails might be appreciated without significantly impacting your bottom line.
If thoughtfully chosen and well-made, even inexpensive welcome baskets may make a big difference in the guest experience.
Final Tips
- Whatever gift box you offer your guests, never forget to include a personalised welcome letter. You might be able to prepare a handwritten note or have your message printed out on paper with your business logo. Always include your guests’ names in the letters.
- Offer products that people use daily like coffee mugs, calendars, tote bags, and umbrellas. You can easily print your logo on stickers and stick them on gift items to make promo products.
- Your welcome gifts don’t have to be pricey. Choose the items that are long-lasting and buy them in bulk. You can find marvellous products even if you’re on a budget.
- The longer your gifts last, the more your guests will see and remember your brand. As a result, low-quality gifts are not only a waste of money but can also damage your brand image.
- The way you decorate your Airbnb welcome pack has a significant impact on its effectiveness. Search sites like Pinterest for some decoration and wrapping good ideas.
- Your freebies must match the theme of your vacation rental, the time of the year, the type of your guests, and the purpose of their travel. You might like to change your gifts for different properties and different seasons. In addition, a basket for guests on a local getaway differs from the one offered to international tourists.
- Some property managers mention their welcome basket on their Airbnb listing and even add a photograph. It can sometimes attract guests to listings and act as a determining factor in guests’ decisions. Other hosts might prefer to keep it as a surprise and let guests find it out upon arrival.
An Airbnb welcome basket indicates a host’s ultimate effort to prove their hospitability. It is a bit of generosity that will go a long way in a vacation rental business’s success. However, don’t get frustrated if your guests don’t touch your Airbnb welcome pack or don’t mention it in their reviews.
You have gone far and beyond to exceed your guests’ expectations. And your hard work is admirable and will surely yield evergreen results in the long run.
