1. The Personal Information You Collect
Start with clarifying the exact type of personal information you are collecting from your customers/guests. It helps to make a detailed list of these items such as names, addresses, payment information, etc.
2. The Tools You Apply
Guests have the right to know the methods you apply to collect information. There are various methods or tools, and you need to clearly explain all of them such as whether you collecte their info through using the filled forms, observing CCTV cameras, etc.
3. The Usage of this Information for Your Business
Make sure to be as specific as possible in listing the ways you use the information and also the aim of using all those to make the document more organised and comprehensible. Here are some examples of how you may use the personal information:
– For advertising purposes
– To notify guests about changes or the news they might be concerned with
– To make some services possible
– For emergency cases
– For communication services
4. The Legal Basis of Data Processing
5. How Is the Information Going to Be Shared?
6. The Duration You Keep the Data
The question of how long you keep their personal information is a relevant one that needs a clear answer from the guests’ point of view.
7. Is the Information in Safe Hands?
Reassure your guests about the safe environment you store their personal which is kept away from any unauthorised access, destruction, and loss. Write about the security policies and protection protocols you apply.
8. What Are Guests’ Rights in Relation to Their Personal Information?
Make sure to provide your guests with the option to opt-out or unsubscribe from your database. Explain how you made it possible for them to edit or change their information in the future. The customers must be authorised to withdraw their active consent at any point.
9. How to Contact and Complain?
Provide a list of the various ways for your customers to contact you such as email address, phone number, address, etc. Offer multiple ways so that they know you are accessible in many ways.
By using Zeevou, for the first time in the hospitality industry you are enabled to collect a GDPR-compliant database of guests’ real email addresses. It is through the Booking Confirmation Process’s first step that the guest is required to insert a real email address instead of OTA forwarding email addresses.
This enables you to start email marketing to former guests. To know more about how to build your customer loyalty and get returning guests every year please check the Guest CRM feature at Zeevou. Ultimately, you can encourage the potential guests to land in your direct booking website if taking advantage of Zeevou’s Direct Booking Website.