Which 7 sites bring the most bookings is a question that is often asked and discussed within hospitality circles. Any hospitality owner should know how to drive more traffic and increase vacation rental website booking. At the same time, it is common knowledge that it is not sufficient to only count on them. Almost no short term accommodation provider can survive without advertising their offering on Online Travel Aggregators (OTAs).
The detailed breakdown of actual figures depends heavily on where you are located and who your target market is. However, below is a rough guide as to which sites will get you the largest number of bookings flowing through (ranked alphabetically rather than in order of importance):
Agoda is Asia’s largest online travel agency, so it’s sure to bring you some good bookings. The number of bookings you receive may not be as high as some of the others on this list. However, its customers generally seem to be happy to pay high price tags for properties that they like. Hopefully, this will land you the odd high-value booking!
List your property on Agoda by clicking here.
Airbnb is a very large listing site based in the USA. It started off as Airbed And Breakfast (the idea being that you could rent out spare rooms in your home to travellers). The site has quickly grown to become one of the largest listing sites for entire homes. It is very popular with tourists and travellers. More recently, Airbnb has been attempting to cater to business guests. It has also launched Airbnb Plus, a hand-picked list of curated homes. Using Airbnb is a great way to increase vacation rental website booking and get more traffic.
List your property on Airbnb by clicking here.
Booking.com is a relatively young company, and it has grown aggressively over the past few years and is now the leading booking site for hotels and alternative accommodation providers such as holiday homes, vacation rentals and serviced apartments in Europe. Most channel managers and property management systems link to Booking.com. It can bring a large number of bookings with a healthy mix of leisure and corporate customers.
List your property on Booking.com by clicking here and get 5 commission-free bookings!
Ctrip is probably the least well-known out of this list of sites. It is China’s largest online travel agency, so if you list on here make sure to try and cater to things that Chinese guests may find appealing. Top tips include providing slippers and pot noodles. Make sure to take a close-up photo of a pot noodle and add it to your listing. If you’re ready to tackle this massive market and are up for a challenge in how to attract a larger number of guests, you want to look into this.
List your property on Ctrip by clicking here.
Expedia is a massive group that owns dozens of other sites and distributes your inventory across all of them. This site can help you attract a fair amount of corporate clients and increase vacation rental website booking and traffic to the website. However, as there are often many systems involved in the distribution of inventory and retrieval of bookings, it is not always easy to make contact with the guest booking the accommodation ahead of time, so if there is no reception at the property, you need to spend some more time and energy in trying to make contact with the guest through Expedia once you get a booking.
List your property with Expedia by clicking here.
Vacation Rentals by Owner’ or Vrbo ‘ver-boh’ is one of the most reliable booking websites based in Austin, Texas with over 2 million listings. Vrbo is a successful online travel aggregator (OTA) owned by Expedia Group, the parent company of CarRentals.com, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, and Trivago.
Hosts who list their properties on this website, will not only benefit from the robust search function and innovative tools of Vrbo, but can also take advantage of having their rentals automatically listed worldwide on Homeaway for more exposure and with each targeting a wide variety of guests.
List your property on Vrbo by clicking here.
7. Google Hotel Ads
As the most visited website worldwide and the most used search engine on the web owning 92.86% of the market share, Google needs no introduction. With millions of potential guests searching for accommodations on Google every day, it provides hotels, vacation rentals and serviced apartments with unprecedented visibility across Google search engine results pages, Google Maps, and Google Assistant.
By showing your rental’s real-time availability and rates, as well as your guest reviews, location, description and photos of your listing, Google Hotel Ads attracts people who are most likely to convert and book direct rentals in your area.
You can allow your guests to make bookings without leaving Google or lead them to book directly on your property’s direct booking website.
Google Hotel Ads also provide you with performance data and insights to help you run more effective data-driven marketing campaigns.
Note: Some of the above sites manage payments and security deposits for hosts, others manage them partly or not at all. If you wish to automate the distribution of your rates and availability, retrieval of bookings and processing of payments, security deposits, communications, and guest vetting, you may wish to take a look at Zeevou Book‘s 5-Step Booking Confirmation Process.
Which 7 Sites Bring The Most Bookings and Increase Website Traffic? Is Yours One Of Them?
In this article, we have been talking about 7 OTAs and large listing sites where you should be advertising your properties. This will help you increase your occupancy levels for your short term rental. However, the number one site that you should be focusing on is your own website. Promoting this correctly will help you drive direct, commission-free bookings. Many software for Serviced Accommodation operators or Guesthouse/B&B owners will automatically generate a website for you (for example, take a look at Zeevou Direct Booking Website).
Always Book Direct
However, not every provider will give you a website that is good enough to rank highly on search engines such as Google. Moreover, it will not necessarily provide a good booking engine. You should be looking for one that allows you to offer promotions or voucher codes for direct bookings. You may be unhappy with what your channel manager or property management system currently has on offer. If this is the case, take a look at Zeevou Direct – a commission-free, centralised booking platform that anyone can join without paying any fees and while retaining control of their cancellation policies, payment terms, and their guests.
Furthermore, when signing up to the free Evangelist plan, Zeevou allows you to easily set up your own #bookdirect website which will attract the attention of bots and humans alike. Finally, it allows you to add custom pages and a blog to drive more traffic to your booking engine to convert interested visitors to your site into paying guests.
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