Having a cohesive and unified property management staff is a valuable asset for a property owner/manager. Various expected and unforeseen challenges come to pass in this business that only an honest, committed, skilled, and creative workforce can address.
They can bring great ideas and add more value to the whole enterprise. In other words, an integrated and powerful property management team can assist you in growing your property management business.
To achieve this goal, you should identify the right employees to hire. It is an arduous process, but here is a list of general and specific tips to help you build a capable property management team.
General Tips for Hiring the Right Property Management Employee
1- Identify Your Business Needs
The first step in the recruiting process is determining what roles you need to:
- align with your business goals such as increasing revenue, product innovation, and market share;
- bring benefits to your customers;
- deal with the challenges such as guest complaints, housekeeping, and maintenance issues.
2- Create a Job Description and Post It
The next step is to write a comprehensive job description that engages the qualified candidates. You should describe the responsibilities, requirements, and skills expected of applicants accurately and concisely. After all, you want to run your vacation rental business as smoothly as possible and optimise your efficiency. It would also appeal more if you specify the benefits of working with you in the job description.
There is a wealth of resources online where you can download ready templates and adjust them to your requirements.
3- Conduct Effective Interviews
It is now time to set up the interviews!
You need to ask the right questions to evaluate the character and skills of the candidates. Here are 3 aspects to focus your interviews around and hire the right property management staff:
You can examine the property management skills and experiences of the applicants through the following questions:
Have you ever managed condos or single-family homes? What skills have you gained from your previous experiences?
Talking about tech-related skills should establish another significant part of the interview. The use of technology is so essential in modern property management that being tech-resistant is a major pitfall. Most companies are highly automated and apply various software to facilitate their business.
For instance, you can use Zeevou’s Staff Management to share your employee’s responsibilities with them and track their progress efficiently. Therefore, you should hire a crew who are comfortable working with various software and social media.
Employees who are well-suited for their positions could be more productive. Therefore, becoming familiar with the personality and experiences of the candidates can assist you with better decision-making. To know more about how an applicant’s experiences match the open position, consider asking these questions:
What are your strengths? What is your reason for working with our property management company? Why did you leave your former job?
You should be able to make sure that your employee can share the values and vision of your organisation through effective communication and leadership. In this regard, you can ask:
Can you tell me about a challenging time when you solved a problem? How would your past colleagues describe your work style? How do you meet deadlines? Do you want to work alone or on a team? How do you manage conflicts with coworkers?
4- Screen Candidates
You have every right to learn more about your candidates!
With this goal in mind, you must screen candidates through their background, references, and employment history check.
Law allows you to run a basic background check. Additionally, getting in touch with past employers facilitates the process of evaluating the candidate’s character. These help you get to know the candidate’s personality, communication and teamwork skills, proactivity, attitude, etc.
5- Build Relationships to Retain Your Team
Recruiting the best employees is just the beginning. You should build a strong relationship with your crew to retain them and improve your property management business. Below are some suggestions that can nurture your relationship:
- Offer training opportunities.
- Consult with them to address complex challenges.
- Provide desired salaries and benefits.
- Interact with your crew.
- Respect their ideas.
As mentioned above, there are some general tips to hire the right property management staff. But, finding the right employee for specific roles in your business is crucial. To make a better hiring decision, besides general pointers, you need to know the specific roles and their responsibilities in your property management business.
Specific Tips for Hiring the Right Property Management Employee
Here are some certain positions and advice to employ property management staff:
1- Social Media Marketer
Having a social media manager is crucial to building your online presence. This employee can increase your brand’s awareness and generate direct booking website traffic through day-to-day posts, maintaining your brand voice and value while connecting with customers. As a result, hiring the right social media manager can strengthen your business. The right social media marketer for your vacation rental business should:
- be able to align with your brand’s voice and tone to suit your potential guests preferences and needs;
- be capable of managing multiple accounts across different social platforms;
- be familiar with social media management tools such as Buffer, Sprout Social, or Gain;
- collaborate with your brand’s marketing team;
- create eye-catching content to promote your properties and attract more bookings.
2- Email Marketer
Email marketing is still an effective way to keep in touch with your customers and reach your target market. This form of marketing assists you to inform your audience about your new products (properties in this case), events, and what’s going on in your business. Email marketing can increase your visibility and improve your relationship with your potential customers. Therefore, experts in this area should have certain skills. Here are some of them:
A/B Testing Skills
This includes sending multiple subject lines or content to analyse and understand which campaigns have the best open and click-through rates. So, a candidate for an email marketing job opening should have the ability to make suggestions or changes based on the results to improve the performance of your direct marketing campaigns.
Segmentation and Personalisation
If you want your audience to open your email, your content needs to be relevant to them. Therefore, knowing your customers is key.
You should divide them based on different metrics to deliver more appropriate content. The segmentation could be according to their interest, geographic location, booking history, and their status in your customer journey – are they previous guests or simply prospects?
Email Marketing Tools
Applicants should be familiar with email marketing platforms such as MailChimp and Dotmailer. Also, they should have experience working with CRM systems such as Salesforce, HubSpot, and Microsoft Dynamics.
Content is an essential element to engage your audience. If it is not relevant to your brand, it could be harmful to your business.
Ask your candidates to provide their previous writing and assign a task to them as an opportunity to demonstrate their abilities in this specific area.
3- Content Writer
Content is a key factor to increase traffic to your website and strengthen your brand’s identity. To achieve this goal, content must be engaging, informative, and entertaining. Therefore, hiring a great content writer who knows how to develop a content strategy for your property is difficult, and you should consider the following tips to choose the best one:
- Evaluate their writing skill based on their past experiences.
- Ask about how they can meet deadlines.
- Talk about their research methodology and how they find reliable sources.
- Ask about what type of content they specialise in.
- Assess their SEO knowledge.
4- Brand Specialist
A brand specialist is an expert who provides marketing expertise, brand analysis, and solutions to achieve the goals and objectives of the business. In other words, brand specialists come up with unique strategies and designs. Here are some pointers that could be useful during an interview:
- Ask about what strategies and designs they consider for branding a vacation rental business.
- Talk about how their analytical skills help in growing the business.
- Evaluate the applicant’s communication skills.
A property accountant is a property management crew responsible for:
- providing financial reports
- recording renter’s payments and maintenance costs
- paying taxes and insurance
- knowing how the profits should be calculated for the host and investor
- and keeping track of expenses such as transaction costs or currency conversion fees
Here are some questions to ask before hiring a property management accountant employee:
- What types of accounting software have you used?
- How often do you review property tax law?
- How do you apply bookkeeping skills to maintain records?
- Describe a situation when you helped to reduce costs.
6- Property Maintenance Employee
The role of this crew member is to keep the property clean and maintained. In other words, this employee keeps the property nice and also ensures that all services work correctly. Consider the below tips to hire the perfect candidate:
- Assess the applicant’s multi-unit experiences.
- Put them to the test.
Hiring the Right Property Management Staff in a Nutshell
The right team leads the property management business in the right direction. That being the case, hiring competent staff is a challenging process, and it is vital to know what qualities should be examined in the recruiting journey.