Smoobu vs Elina:
Which Suits Your Rental Business Best?
If you’re weighing up Smoobu and Elina, you’re likely trying to decide between a lean, host-friendly tool and a broader, enterprise-leaning system. Both promise to bring bookings, guest messaging and distribution under one roof, but they’re built for different stages of growth.
This comparison looks at how each platform handles pricing, automation and channel connectivity, so you can see which one actually fits your portfolio rather than the one with the longer feature list.
- Choose Smoobu if you manage up to around 20 properties and want transparent, published pricing with a commission-free direct booking site included from day one.
- Choose Elina if you run serviced apartments, hotels or aparthotels and need a deeper all-in-one suite with an owner portal, corporate CRM and 2,000+ channel connections.
- Choose Smoobu if you want a 14-day free trial with no credit card and no setup fees before you commit.
- Choose Elina if you need built-in ID and agreement collection, multi-currency booking and structured onboarding support as standard.
- Consider Zeevou if you want a free core PMS, 0% direct booking commission, and modular add-ons that scale with you without forcing a re-platform later.
Smoobu vs Elina: Comparison Table
| Feature | Smoobu | Elina |
|---|---|---|
| Free plan | – | – |
| All-in-one platform (PMS, channel manager, booking engine) | ✅ (Combines channel manager, PMS, booking engine, messaging, website) | ✅ (All-in-one suite: PMS, channel manager, booking engine, payments, check-in) |
| Commission-free direct booking website | ✅ (Included on all plans, 0% commission on Prepaid/Teams) | – |
| Automation (guest messaging, check-in, workflows) | ✅ (Unified inbox, automated messages, online check-in) | ✅ (OTA inbox, triggered emails, online check-in web-app) |
| OTA channel connectivity | ✅ (Airbnb Preferred Partner, Booking.com Premier Partner, 100+ portals) | ✅ (2,000+ channel connections including Airbnb, Booking.com, Expedia) |
| Dynamic pricing | ✅ (Paid add-on, €12.99 per property/month) | ✅ (Dynamic rates and rules included in suite) |
| Reporting and analytics | ✅ (Real-time statistics, KPIs, booking reports) | ✅ (50+ built-in reports, real-time dashboards, owner reporting) |
| Owner portal and reporting | – | ✅ (Owner portal login plus monthly owner reporting with fees) |
Smoobu vs Elina: Reviews
Smoobu vs Elina: Overview
Elina
Elina PMS targets serviced apartments, hotels and aparthotels that want a deeper all-in-one system covering reservations, distribution, payments and reporting, including an owner portal and corporate CRM. It offers 2,000+ channel connections and 70+ integrations, with included support since 2008. Pricing is quote-based across Connect, Connect + Channel Manager and Enterprise bundles, so costs aren’t published.
Smoobu is built for independent hosts and small to medium-sized property managers, typically up to around 20 units, who want a single dashboard for bookings, guest messaging and a commission-free direct booking site. Pricing is transparent and published per property, starting from €28/month, with a 14-day free trial and no setup fees. Dynamic pricing is available as a paid add-on.
Comparing Smoobu and Elina? See Where Zeevou Fits
Smoobu vs Elina: A Quick Feature Breakdown
Guest Communication and AI
| Feature | Smoobu | Elina |
|---|---|---|
| Unified inbox | ✅ | ✅ |
| Guest CRM | ✅ | ✅ |
| Automated messages and emails | ✅ | ✅ |
| Online check-in process | ✅included in Professional plans | ✅web-app via link or QR code |
| Airbnb messaging autoresponder | ✅centralized Airbnb messaging via inbox | – |
Direct Booking
| Feature | Smoobu | Elina |
|---|---|---|
| Free website | ✅included in Professional plans | – |
| No commission | ✅ | – |
| Direct booking website builder | ✅ | ✅ |
| Mobile and SEO friendly | ✅ | ✅ |
| Custom templates | ✅ | ✅ |
| Integration with Google Analytics and Google Tag Manager | – | ✅ |
| Promotions & Vouchers support | – | ✅ |
| Review collection | ✅ | – |
| Upsell and add-ons | ✅upselling via booking engine link | ✅upsell extras in booking engine |
| GDPR compliance | – | ✅ |
Support
| Feature | Smoobu | Elina |
|---|---|---|
| Free setup and onboarding | ✅ | ✅ |
| Email & live chat | ✅ | ✅ |
| FAQs & Live Host Forum | – | ✅ |
| Phone support | ✅ | ✅ |
| One-on-one support | – | ✅ |
Integrations
| Feature | Smoobu | Elina |
|---|---|---|
| Accounting | ✅invoicing solution add-on | ✅ |
| Dynamic pricing | ✅paid add-on, €12.99/property/mo | ✅ |
| Cleaning management | – | ✅ |
| Payments | ✅Stripe & PayPal integration | ✅ |
| Google tools | – | ✅Google Analytics integration |
| Communications | ✅ | ✅guest experience/chatbot partners |
| Task management | – | ✅ |
| Smart locks | ✅ | ✅ |
| Key exchange | – | ✅ |
Brand Management
| Feature | Smoobu | Elina |
|---|---|---|
| Custom SEO settings for each brand | – | ✅ |
| Multiple property PMS | ✅ | ✅ |
| Multiple currencies | – | ✅ |
Operations
| Feature | Smoobu | Elina |
|---|---|---|
| Task management | – | ✅ |
| Centralised calendar | ✅ | ✅ |
| Mobile app | ✅ | – |
| Check-out management | ✅ | ✅ |
| Self check-in | ✅ | ✅ |
| Custom rates setting | ✅set base price, fees, sync pricing | ✅ |
| Weekly and monthly rates | – | ✅ |
Automation
| Feature | Smoobu | Elina |
|---|---|---|
| 2-way API integration (for rates and availability, images, descriptions, and amenities) | ✅ | ✅ |
| Payment collection | ✅ | ✅ |
| Guest details collection | ✅ | ✅ |
| Guest CRM | ✅ | ✅ |
| Agreement | – | ✅ |
| ID collection | – | ✅ |
| Corporation CRM | – | ✅ |
Reporting
| Feature | Smoobu | Elina |
|---|---|---|
| Real-time reporting | ✅ | ✅ |
| Dashboard reporting | ✅ | ✅ |
| Owner portal | – | ✅ |
| Automated owner reporting | – | ✅monthly owner reporting with fees |
| Booking reports | ✅ | ✅ |
We Sell "Financial Independence", Not Just "Automation".
The information presented in this comparison is based on publicly available data and our independent analysis as of September 2026. Features, pricing, and capabilities may change without notice. “–” means the feature is not listed on the company’s public website.
Frequently Asked Questions
Smoobu publishes flat per-unit pricing from €28/month, with a 14-day free trial and no setup fees, so costs are easy to forecast. Elina’s pricing is quote-based across its Connect, Connect + Channel Manager and Enterprise bundles, so you’ll need to contact sales for a figure.
Smoobu is built specifically for independent hosts and small portfolios up to around 20 properties, with a commission-free direct booking site included on every plan. Elina’s feature set, including owner portals and corporate CRM, is geared more towards serviced apartment and hotel operators.
Smoobu charges 0.9% on its Professional Flex plan, but 0% on Professional Prepaid and Teams Pro+, with no commission on direct bookings via its own website or booking engine. Elina’s fact set does not publish a commission structure.
Smoobu is a leaner, host-focused tool with transparent flat-fee pricing and every core feature included at each tier. Elina is a broader suite aimed at serviced apartments and hotels, with deeper reporting, an owner portal and 2,000+ channel connections, but pricing that requires a custom quote.
Both platforms include a direct booking engine, so migrating means carrying over your existing booking data and reconnecting your OTA channels through the new platform’s channel manager. Planning the switch around a quieter booking period helps avoid disruption to live reservations.