Stand on Your Own Two Feet
Data. There’s a lot of talk about its importance. But how much use do we actually make of it? Well, that depends first of all on access… If you only have a forwarding email address for your guests generated by the OTA, then they’re not really your client: they’re the OTA’s. Big claim to make? Not that big. Forwarding email addresses expire a few weeks after check-out, so if you want to get back in touch with your guests, you’ll soon find you won’t be able to.